SPORTS BETTING
UK – Genius Sports launches free-to-play games for betting operators
By Phil - 15 March 2024
Genius Sports Limited has announced the launch of a new suite of interactive free-to-play games, designed to meet the customer acquisition and loyalty challenges facing betting operators.
The new range taps into Genius Sports’ unrivaled track-record of building gamification strategies and solutions for some of the largest sports leagues, federations, betting operators and brands globally.
Betting operators can now access a suite of games including both light-touch activations for daily retention and weekend predictor tools. Genius Sports also offers a fully bespoke service including gamification strategy design and custom game development, built off 15 years’ experience in providing these services to the largest leagues, federations and teams in sport.
In addition, Genius Sports is integrating its proven advertising solutions for gaming brands, making it the only supplier that not only delivers premium free-to-play games but also helps betting operators drive players to and from the game into their sportsbook. All of this is supported by the advanced analytics and reporting utilized by Genius Sports’ advertising business, enabling betting operators to truly measure the impact of their paid media as well as the long-term impact of their gamification strategy.
With this new suite of games, Genius Sports now offers the highest quality and privacy compliant F2P solutions. Tournament Games activate a sportsbook brand such as Brackets, various Fantasy solutions, Tournament Predictors, and key event activations like Squares and Sweepstakes. It offers weekly and Matchday Games to acquire and convert players to bet such as Pick 6, Daily Fantasy, Under/Over Battle, Acca Pack Challenge, Beat the Grid and many others. Daily Retention Games deliver segmented daily player interaction such as Spin-To-Win, Prediction Bingo, Club Hunt, Goal Guesser, Market Scratch Card and dozens more. Bespoke F2P Solutions leverage the decade of experience building fully custom gamification solutions and mechanics to meet a betting operator’s exact objectives and requirements.
Genius Sports has delivered free-to-play solutions for leading betting operators globally, including Betway, bet365, BetVictor, PointsBet, Caliente, TAB and Superbet.
“From encouraging users to register for an account to giving them a compelling reason to return and then converting them back to bet, our new suite of games provides betting operators with incredible value across the full player lifecycle” said Josh Linforth, Chief Revenue Officer of Genius Sports. “We work in partnership with 300+ betting operators, and we’re excited to expand our partnerships through proven gamification solutions.”
