SafeCharge, a Nuvei company, has partnered with The Rank Group, owners of the Mecca Bingo and Grosvenor Casino brands, to provide its Identity Manager for identity verification, enabling a seamless, automated and compliant method of onboarding customers quickly and securely.
Operating in a heavily regulated and competitive market, Rank chose SafeCharge for its reliability and knowledge as a payment technology partner, able to offer its customers a smooth and secure verification process.
SafeCharge Identity Manager is a global digital identity validation solution that streamlines complex background checks in a fast and cost-effective manner, simplifies back-office procedures and eliminates potential errors from manual data entry. This enables a frictionless user experience aimed at maximising conversions. Rank can now verify customers’ age and identity quickly, enabling consumers to conveniently and securely game online. Thanks to SafeCharge’s cutting-edge platform, consumers can game instantly, safe in the knowledge that they have already been verified and are using a secure service.
Identify Manager connects to a wide range of identity validation providers worldwide, including eKYC, document verification as well as age verification, PEP and sanction checks. It’s fully incorporated into the SafeCharge Native+ Payments Engine and is therefore easy to implement as part of SafeCharge Hosted Payment Pages, as well as through dedicated APIs. The fully automated solution allows multiple verification providers to be used simultaneously to maximize reliability.
“We are thrilled to be building on our already strong relationship with The Rank Group,” said Yuval Ziv, MD of SafeCharge and head of global acquiring. “Having recognised the potential of the market and witnessed sharp growth on a global scale, we knew that we wanted to partner with The Rank Group to help create a painless verification and payments process. Together, we can provide customers with an innovative and enjoyable solution, while maintaining customer loyalty and regulatory compliance.”
“It is incredibly important for us to stay innovative in the payments space, especially in a highly competitive market, and we needed a partner that would match our level of innovation and optimise the payments experience to make it as seamless as possible,” said Rory Howard, director of payments and customer diligence at The Rank Group. “The automation that SafeCharge brought to the verification and payments process was critical to the success of our business. Our unique collaboration has enabled us to further innovate in our market and we look forward to extending our relationship as the payments industry continues to grow.”
Rank’s omnichannel offering allows its customers to play in-store, online, and on mobile devices. With the sheer number of casinos and online portals under its remit, Rank required an automated solution that would lessen the load on its risk and compliance teams. The company has been using SafeCharge’s payment solutions to improve conversions and secure customer data since 2014.