SPORTS BETTING
US – Entain completes Angstrom Sports acquisition
By William - 2 October 2023
Entain has completed its acquisition of Angstrom Sports, a specialist provider of next generation sports modelling, forecasting and data analytics.
The initial consideration of £81m was payable on completion, with additional contingent payments totalling a maximum of £122m, payable over three years.
Angstrom’s proprietary offering secures Entain with highly sophisticated in-house forecasting, analytics, risk and pricing capabilities for US sports betting markets.
Jette Nygaard-Andersen, CEO of Entain, commented: “We are delighted that Angstrom has joined Entain, enabling us to accelerate development of the Entain Platform bringing even more product capabilities in-house.
“Angstrom’s proprietary next generation capabilities will unlock significant opportunities, particularly for our US sports betting offering through BetMGM. We look forward to working closely with the Angstrom team and are excited to provide our customers with an unrivalled sports betting experience.”
