SPORTS BETTING
US – Entain’s acquisition streak continues with Angstrom Sports
By William - 17 July 2023
Entain has acquired Angstrom Sports, a specialist provider of sports modelling, forecasting and data analytics, for an initial fee of £81m with a potential further £122m contingent on hitting various milestones over the next three years.
Angstrom is the latest in a series of acquisitions, following in the lucrative footsteps of STS, Sportsflare, 365scores, BetCity and SuperSport to name but a few.
Angstrom Sports’ simulation-based predictive modelling creates sophisticated pricing and forecasting capabilities across US sports betting products and markets. The acquisition secures Entain as the only global operator with a full in-house suite of end-to-end analytics, risk and pricing capabilities for US Sports betting products.
Entain believes enriched in-house capabilities will provide a significantly greater number of betting opportunities, optimised parlay and in-play products as well as accelerating pricing expertise and risk management, delivering margin enhancement over the long term.
“We are delighted that Angstrom will be joining Entain, enabling us to accelerate the development of the Entain Platform,” commented Jette Nygaard-Andersen, CEO of Entain.
“Their next generation forecasting, pricing and risk management capabilities will unlock significant opportunities across BetMGM’s US sports betting offering, particularly in the fast-growing markets of parlay and in-play wagering.
“This acquisition will provide our customers with an unrivalled sports betting experience underpinned by enhanced in-house data-analytics, a global platform and market leading brand.”
The acquisition is expected to complete during Q3 2023.
