Interactive
US – Light & Wonder agrees platform extension with ReelPlay
By William - 11 October 2023
Light & Wonder has agreed a four-year deal with slots studio ReelPlay to continue delivering its games to operators in North America and the rest of the world.
The agreement, which builds on an existing long-term alliance, will see 12 new games delivered first to market annually through Light & Wonder’s aggregation platform, including the provision of exclusive content in key regulated jurisdictions.
Operators in North America and the rest of the world on the Light & Wonder platform will have access to every new ReelPlay title delivered to Light & Wonder on an exclusive first-to-market basis for an initial period from go live.
ReelPlay’s content has been widely licensed to regulated operators globally, with both its proprietary INFINITY REELS and more recent 10K WAYS series of games, the latter including popular hit 10,000 WONDERS 10K WAYS, resonating with a broad range of players.
ReelPlay will also be producing variable RTPs for all new games coming through the Light & Wonder platform in order to provide for the increasing demands of the evolving online space.
Steve Mayes, Digital Partnerships Director at Light & Wonder, commented: “We have worked closely with ReelPlay for many years. They have established themselves as a flagship partner for Light and Wonder and we are excited to see their continued success.
“This new deal secures exclusive access for our operator partners to some of the most innovative and interesting mechanics available on the market.”
David Johnson, CEO at ReelPlay, added: “Light & Wonder has long been a highly valued partner to ReelPlay. We are delighted to have signed this multi-year extension agreement, which will see our games continue to be delivered to leading casino operators all over the world through L&W’s wide-reaching aggregation platform.
“Light & Wonder provides ReelPlay with the distribution security to continue creating new and inspirational concepts alongside established and trusted proprietary IP such as 10K WAYS and INFINITY REELS. ReelPlay games entertain for the long term and are enjoyed by players globally, driving revenues for key partners in regulated markets worldwide.”
