Supplier News
US – Light & Wonder celebrating the Year of the Dragon with host of Dragon slots at ICE
By Phil - 30 January 2024
Light & Wonder will showcase its diverse portfolio of innovations for land-based casinos and the iGaming market, along with leading systems technologies at ICE London, Feb. 6 to 8.
With industry-first licensed titles and groundbreaking table and systems solutions, Light & Wonder demonstrates its commitment to elevating the player experience at this year’s ICE.
“At Light & Wonder, it’s all about the games, and ICE presents a unique opportunity for us to demonstrate our position as the leading cross-platform global games company,” said Matt Wilson, CEO of Light & Wonder. “Our fast-growing product portfolio is meticulously crafted to elevate the player experience while also supporting our customers with top performing products for their casino floors.”
It’s the Year of the Dragon and L&W is celebrating with three dragon-themed games making their ICE debut. Building on its chart-topping success in the Australian market, the Company will shine a spotlight on DRAGON TRAIN. Doubling down on the success of the dragon theme, the Company will also present DRAGON SPIN CROSS LINK and DRAGON 金龍進寶 JIN LONG JIN BAO.
The company will highlight its latest licensed content including titles such as FRANKENSTEIN and SQUID GAME slots.
The SQUID GAME slots are based on the widely acclaimed and most-popular Netflix series of all time, SQUID GAME, seamlessly integrating iconic games from the show such as Red Light, Green Light; Tug of War; and The Glass Tile.
Additionally, classic L&W player-favorite titles such as DUO FU DUO CAI GRAND and JIN JI BAO XI GRAND will also be present on the show floor.
iGaming customers can get a firsthand look at the team’s content roadmap with titles such as SQUID GAME ONE LUCKY DAY. The team will highlight innovations in the Multiplayer space along with upcoming enhancements to its network Jackpot capabilities including marketing jackpots powered by Flows, a third-party technology company.
Further demonstrating its position as the leading cross-platform global games provider, the Company will showcase top-performing titles for the EMEA market with Dragon Train and HOT HOT BLAZING LOCK. Also making its UK market debut, is RAINBOW RICHES LOCO MOTION which offers players two exciting bonuses with expanding wilds for an engaging experience no matter where they play.
Light & Wonder will present the COSMIC gaming machine at this year’s ICE, offering players an immersive experience through revolutionary fiber-optic lighting and advanced animations. The cabinet’s innovative contour design includes a 27” top monitor display that seamlessly flows into the player panel.
The company’s globally available KASCADA Dual Screen cabinet will make its debut in the UK Gaming Market and will be showcased in stand. The eye-catching cabinet offers dual high-resolution 27-inch monitors with a floating 27-inch topper to deliver striking, crystal-clear graphics to support our library of over 200 high quality games.
The Company will demonstrate its position as the market-leading table games provider and present its latest table game offerings with innovative solutions including the revolutionary progressive system, GM ATLAS, QUARTZ cabinet, SHUFFLESTAR and I-DEAL Plus single deck shuffler.
Light & Wonder will showcase its end-to-end cross-platform suite of solutions designed to elevate the player experience. Its system-agnostic global platform, L&W ENGAGE, enables operators to leverage data to execute a cohesive curated customer journey at every touchpoint regardless of location, vertical or platform. The system’s third-party integration allows for a seamless experience at any property.
The company will also shine a spotlight on its latest cashless solution, RAPIDPLAY, which enables quick and secure cashless slot machine transactions in as little as eight seconds – no cash, player card or mobile app required.
