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Xtremepush has agreed a strategic partnership with modular iGaming platform provider and games aggregator Vyking, integrating its CRM and player retention technology into the supplier’s platform. The agreement will make Xtremepush’s CRM, free-to-play and XP Loyalty products available to Vyking’s global operator network alongside the company’s existing CMS and aggregation services.
The integration covers Vyking’s PAM, Bonus Engine and Web platform, giving operators access to Xtremepush’s automated CRM suite and engagement channels including email, SMS and web engagement. According to the companies, the partnership was partly driven by demand from Vyking’s existing partners and follows an integration of the technology with one operator.
Robbie Sexton, Head of Partnerships at Xtremepush, said: “This integration is a prime example of how operators are driving demand for best-in-class tech stacks via alternative, consolidated avenues. XP Partners works with those that can benefit from our CRM and loyalty capabilities, enabling new, profitable relationships that cut through heavy development needs and add value to the end user and Xtremepush’s customers.”
Franz Gerhart, CEO of Vyking, added: “Our mission has always been to give operators more control and flexibility over their player lifecycles; they know their players best. Partnering with Xtremepush aligns perfectly with that goal, and following a successful integration with one partner already, it’s clear that their committed team can provide powerful engagement and gamification services that complement our own content and intelligence offering.”
