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Peru’s Ministry of Foreign Trade and Tourism (MINCETUR) is proposing lower maximum gambling fines alongside more detailed advertising safeguards, including explicit operator responsibility for promotions published by influencers.
Under the draft, maximum fines would fall from 50 to 11 tax reference units (UIT) for minor infringements, from 150 to 35 UIT for serious infringements, and from 200 to 70 UIT for very serious infringements. Licence cancellation and temporary or permanent disqualification would remain available for very serious breaches. Peruvian newspaper El Pueblo also reported the proposed reduction in the maximum penalty.
The ministry’s explanatory memorandum says the revised fine ranges are intended to reflect conditions in the sector while remaining dissuasive without being excessively punitive.
The official draft would expand advertising requirements to address influencers and digital content creators explicitly. Commercial posts would have to be clearly identified as advertising, sponsorship or commercial collaboration, promote only authorised platforms, and avoid influencers whose audiences predominantly comprise minors. Operators would be responsible for advertising distributed through influencers and other third parties, without excluding any separate liability applicable to the influencer.
Advertisements would also have to identify the authorisation holder and its authorisation number. Proposed content restrictions would prohibit targeting minors, presenting gambling as a source of income or a solution to financial problems, and associating participation with social success, prestige or personal attractiveness.
Gambling-risk warnings would have to remain visible or audible for at least five seconds in audiovisual and digital advertising, as applicable. In static and print advertisements, warnings would occupy at least 10% of the advertisement’s surface area.
MINCETUR opened the consultation on the wider regulatory package through Ministerial Resolution No. 382-2026-MINCETUR, published on 21 October. The proposed amendments also cover operator obligations, operational-data reporting, audits, guarantees and enforcement procedures. Comments are due by 5 November; the changes have not yet been adopted.
The consultation runs alongside a separate congressional proposal to raise the Selective Consumption Tax on online gambling and sports betting from 1% to 5% of each wager, without changing the separate 12% gambling tax.
