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Altenar has been working with Pragmatic Solutions since 2023, when it integrated the first sportsbook platform into its PAM system
Altenar’s integration with Pragmatic Solutions is a sportsbook and iGaming platform collaboration built for performance – and already successful across major regulated markets.
As industry news is filled with more sportsbook providers announcing new integrations and partnerships, Altenar has a different story to tell. Altenar has been working with Pragmatic Solutions since 2023, when it was the first sportsbook platform integrated into their Player Account Management (PAM) system. Since then it has helped operators go live on the combined stack across Brazil, Canada, and several European countries.
This long-standing cooperation brings together two best-of-breed technologies. Together, they provide operators with a complete, scalable solution designed to support performance, localisation and growth across regulated markets. And importantly, this isn’t a collaboration based on potential. It is already delivering results.
The strength of Altenar’s collaboration with Pragmatic Solutions can be seen through major operators already benefiting from the combined solution. Two standout examples are DAZN BET and EstrelaBet.
DAZN BET has expanded into Ontario and Alberta, powered by Altenar’s tier-one sportsbook and supported by a compliance-ready platform. For an operator entering and scaling across highly regulated markets, the technology stack needs to provide more than betting functionality. It needs to deliver the stability, flexibility and market readiness required to operate confidently across different jurisdictions. The Altenar + Pragmatic Solutions approach provides that foundation, with DAZN Bet live in Alberta on day one of the newly-regulated market. That’s the kind of launch which is only possible when the sportsbook and platform are already integrated, certified and producing desired results.
In Brazil, EstrelaBet replaced its previous sportsbook with Altenar and went live in October 2023. The objective was to upgrade their sportsbook and PAM platform in preparation for the next phase of business growth, introducing technology better suited to the demands of the Brazilian market.
Since moving to Altenar, EstrelaBet has seen increased profits and improved margins while navigating the 2025 licensing regime. The outcome demonstrates the commercial value that the right sportsbook and PAM technology can deliver.
For EstrelaBet, Altenar + Pragmatic Solutions provided the stability and flexibility needed to compete effectively in Brazil, where localisation, scalability and operational performance are critical.
A successful operator strategy requires more than just isolated technologies. The real challenge is how those technologies work together. That is where the Altenar + Pragmatic Solutions collaboration stands out.
Pragmatic Solutions provides the iGaming PAM platform infrastructure. Altenar delivers the sportsbook technology. Together, they give operators access to a technology stack designed to support: Performance: A sportsbook and PAM platform delivering strong margin performance in demanding betting and gaming environments. Flexibility: The freedom to differentiate, adapt and grow. Stability: Reliable and stable technology designed to support long-term growth Scalability: Infrastructure which allows operators to pursue their ambitions without changing provider.
Integration: Connected technology rather than a collection of standalone products
Since 2023, Altenar and Pragmatic Solutions have been working together to help operators build and scale their sportsbook offering. That means the collaboration has moved well beyond an integration announcement. It is a proven approach already being used by major operators.
From EstrelaBet’s market growth in Brazil to DAZN BET’s expansion into Canada, operators are already benefiting from the combination of Altenar sportsbook technology and Pragmatic Solutions’ platform.
Operators don’t need another promise of what a sportsbook and platform partnership might
deliver. They need evidence that it works. Altenar + Pragmatic Solutions brings together best-of-breed technology with a track record across regulated markets. And with Altenar at the heart of the sportsbook experience, operators get the stability and flexibility needed to help operators unlock their ambitions and turn them into commercial growth.
Dinos Stranomitis, COO at Altenar commented: “Since the beginning of our collaboration with Pragmatic Solutions, our focus has been on delivering real value to operators. Seeing our joint solution support launches and growth across markets is a strong validation of that approach.
“By combining Altenar’s sportsbook expertise with Pragmatic Solutions’ platform capabilities, we give operators the flexibility, stability and market readiness they need to grow with confidence. Three years on, this is a collaboration defined by proven results and continued growth.”
Ashley Lang, CEO at Pragmatic Solutions, said: “Altenar’s sportsbook has been in high demand among our clients, and the collaboration has delivered from the start. Operators keep choosing the combination because it is stable, flexible and already certified in the markets they want to enter. Our customisation and marketing tools combine with Altenar’s sportsbook to give operators genuine control over how they build and differentiate their brands.
“Three years on, the value of that integration is measured in operator outcomes. Our joint clients have gone live on day one in newly regulated markets, and expanded across jurisdictions.”
