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The award recognises BETBY Predictions, the industry’s first fixed-odds prediction markets solution designed specifically for sportsbooks
BETBY, the Tier 1 B2B sportsbook provider, has secured two industry accolades in Rome, winning the Best Innovative Sportsbook Feature award at the SiGMA World Awards 2026 for its groundbreaking BETBY Predictions solution, as well as the Best Sportsbook Platform Provider award at the ACE Alliance iGaming Awards 2026, further reinforcing the strength of its sportsbook offering and its commitment to product innovation.
The Best Innovative Sportsbook Feature award recognises BETBY Predictions, the industry’s first fixed-odds prediction markets solution designed specifically for sportsbooks. Launched earlier this year, the product transforms global events and trending topics across areas such as finance, cryptocurrency, technology, and entertainment into betting opportunities, allowing operators to engage audiences beyond traditional sports betting.
Unlike conventional prediction markets, which rely on exchange-based models and liquidity pools, BETBY Predictions delivers a fully managed, fixed-odds experience within a familiar sportsbook environment. By removing the complexities of peer-to-peer trading and combining AI-driven market generation with dedicated human oversight, the solution enables operators to introduce an entirely new betting vertical while maintaining control over risk management, content, and market selection.
This recognition comes at a particularly significant moment for BETBY, with product innovation taking centre stage at its SiGMA World Rome exhibition stand, H4-4037. The supplier’s dedicated Innovation Hub brought together three of its most distinctive products: Betby Games, its multiple award-winning proprietary esports feed; BETBY Predictions, its latest award-winning solution; and BETBY SlotBets, its newest innovation, designed to bridge the gap between sportsbook and casino by combining real-time sports betting with familiar casino-style mechanics.
Meanwhile, BETBY’s Best Sportsbook Platform Provider win at the ACE Alliance iGaming Awards recognises the strength of its comprehensive sportsbook offering, combining extensive sports coverage, in-house trading and risk management capabilities, and scalable technology. Together, the two accolades highlight BETBY’s ability to deliver a robust sportsbook solution while continuously developing innovative products that create new opportunities for operators.
Pierre Pulis, Marketing Director at BETBY, said: “Innovation is at the core of everything we do at BETBY, and receiving these two awards is a strong recognition of our commitment to pushing the boundaries of sportsbook technology. From developing innovative features that challenge traditional sportsbook models to delivering a comprehensive platform that creates new opportunities for operators, we remain focused on building solutions that help our partners differentiate and grow.”
