Amusnet accelerates land-based expansion in Serbia
Following its presentation at the recent Belgrade Future Gaming expo in Serbia, G3 interviews Dejan Vukosavljevic, Country Director at Amusnet about the show, the latest games, country expansion and the company's 10th anniversary celebrations.
Dejan, Amusnet had a strong presence at Belgrade Future Gaming this year. What story did you want to tell through your participation?
This year’s event was particularly special for us as it coincides with Amusnet’s 10th anniversary, which is a milestone that reflects a decade of continuous growth and trust built with our partners worldwide.
Belgrade Future Gaming provided the perfect platform to showcase where we are today and, more importantly, where we are heading. Over the past ten years, Amusnet has grown into a leading force in Serbia’s iGaming market, driven by a strong portfolio of games, innovative jackpot solutions, and successful partnerships with operators across the country.
As we celebrate this important anniversary, we are also opening a new chapter in our development. While our leadership position in iGaming remains a cornerstone of our success, we are now accelerating our expansion into the land-based sector. Our ambition is to bring the same level of innovation, quality, and player engagement that has defined our online success into retail gaming environments, creating a seamless experience across verticals.
Serbia has become an important market for Amusnet. How would you describe the company’s position today?
Serbia is undoubtedly one of our strategic markets and a place where we have achieved remarkable success. Today, Amusnet is recognized as a leader in the local iGaming industry, supported by a diverse portfolio of games, proven jackpot solutions, reliable technology, and long-term partnerships.
What makes this position particularly valuable is the trust we’ve built over time. Operators know they can rely on us not only for engaging content but also for consistent performance and strong business support. This solid foundation gives us confidence as we expand into the land-based sector and introduce new solutions tailored to the needs of retail gaming operators.
What attracted the most attention at your stand during the exhibition?
The response to our land-based portfolio was extremely encouraging. Visitors were particularly interested in our integrated jackpot ecosystem and the flexibility it offers to operators.
A key highlight was the combination of Jackpot Cards Plus and Golden Coins Link, which can run simultaneously through our Amusebox 3.0.0 platform. Golden Coins Link is a four-level jackpot system that combines fixed and progressive rewards, creating exciting winning opportunities for players while delivering greater operational flexibility for casino operators. Together with Jackpot Cards Plus, it creates a richer and more engaging gaming experience on a single machine.
Our premium hardware lineup was composed of Type S, S32, S50F, and S55J cabinets, alongside our premium Type S VIP 43 and Type S VIP 75 models. These cabinets are designed to combine performance, reliability, and modern aesthetics, creating a premium experience for both operators and players.
Another standout attraction was our advanced roulette center with four terminals, which combines elegant design, seamless functionality, and interactive multiplayer gameplay. It reflects our vision for the future of land-based entertainment, which is a modern, engaging, and designed around the player experience.
Amusnet presented a wide range of online and live casino products. What were some of the highlights?
Dejan Vukosavljević: Online gaming remains at the core of our business, and we were delighted to showcase some of our latest releases. Among the online titles that attracted attention were 40 Extra Crown Buy Bonus, Roman Coins, Wild Fortune, Hot Deco Super Pot, Crazy Red, 40 Power Hot Triple Boost GCL, Gorgon’s Luck, and Hot Racing. These games demonstrate our continued commitment to developing engaging content that appeals to diverse player preferences.
We also presented our Bonus Platform and Golden Coins Link Jackpot solutions, which continue to help operators enhance player engagement and retention.
On the Live Casino side, visitors explored a rich portfolio that included Virtual Monaco 72x, Virtual Space 120x, Virtual Vegas 500x, Golden Goal Roulette, Extra Crown Deluxe LIVE, Showtime Roulette 500x, Football Thrill, Candy Wheel, Eye of Ra Roulette 2000x, and Vegas Gobbler LIVE.
The diversity of these products reflects our evolution into a truly multi-vertical provider, capable of delivering premium experiences across online casino, live casino, and land-based gaming environments.
Beyond the products themselves, what were the key business outcomes of the event?
The exhibition delivered excellent results for us on multiple levels. Throughout the event, we held numerous meetings and prospective negotiations with both existing and potential partners. These conversations were extremely valuable, allowing us to strengthen relationships, exchange ideas, and explore new business opportunities.
The level of interest we received confirms that the market recognizes the value of our growing land-based portfolio. At the same time, it reinforced our strong position in Serbia and highlighted the opportunities ahead. Events like Belgrade Future Gaming are about showcasing products, building partnerships, understanding market dynamics, and laying the foundations for future growth.
Looking ahead, what are Amusnet’s ambitions for the Serbian market?
We see Serbia as a market with tremendous long-term potential. Our leadership position in iGaming provides a strong platform for continued growth.
As we expand our land-based offering with premium cabinets, advanced jackpot solutions, roulette products, and complementary online and live casino content, our goal is to provide operators with a complete gaming ecosystem. The positive feedback and strong business discussions at Belgrade Future Gaming confirmed that this strategy resonates with the market.
We will continue investing in technology and strategic partnerships, ensuring that Amusnet remains at the forefront of the industry while further strengthening its position across both online and land-based gaming in Serbia.
