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Sancler will customise a pair of sneakers live, drawing inspiration from El Dogiachi, one of Amusnet’s titles tailored for the Mexican market
Amusnet will participate in SiGMA North America with a live art activation in collaboration with Brazilian artist Sancler, who specialises in graffiti and acrylic art.
The activation will take place on September 2 and 3 at Centro Banamex in Mexico City, at Amusnet’s booth 78P. As part of the initiative, Sancler will customise a pair of sneakers live, drawing inspiration from El Dogiachi, one of Amusnet’s titles tailored for the Mexican market.
The creative process will take place throughout the first day of the event, with the artwork documented as it unfolds. The finished sneakers will be showcased at the booth on the second day and subsequently raffled among attendees. To enter, visitors must follow Amusnet LATAM on LinkedIn and Instagram and complete the registration process. The winner must be present at the booth at the time of the announcement to claim the prize.
The activation is part of Amusnet’s 10th anniversary celebration, bringing its “Winning Together” spirit to life through gaming, art and local collaboration.
