Groove deepens African footprint with Black Lagoon games integration

Deal brings Black Lagoon’s distinctive portfolio to Groove’s operator network across the continent

Groove has onboarded Black Lagoon Games, an innovator in immersive gaming, as part of its strategy to penetrate and serve the rapidly growing African iGaming market. The partnership brings Black Lagoon’s distinctive portfolio to Groove’s operator network across the continent, delivering content specifically designed for mobile-first audiences.

Black Lagoon Games is pushing the boundaries of customisation with localised mechanics, a universal bet size, flexible RTP, and a range of under-the-hood innovations that transform the gaming experience. The studio has introduced its groundbreaking suite of slot game families tailored specifically for Africa’s mobile-first audience, where connectivity can be variable, but player expectations remain high. Unlike standalone titles that fade after a few plays, Black Lagoon’s game families create connected, evolving experiences. Each family is built around a proven theme, familiar mechanics, and progressive features, encouraging players to stay, explore, and return. The studio is not launching isolated titles but entire ecosystems of games, where players move seamlessly between titles within the same family, discovering new surprises within a familiar framework.

Backed by a deep understanding of Africa’s iGaming market, Black Lagoon’s solutions address diverse player preferences with features for smaller bet sizes and robust backend performance. This technical prowess ensures that the traditional slot machine feel is translated onto mobile devices, offering both reliability and the cherished familiarity of classic gaming.

The content provider’s advanced operator tools further empower partners to create bespoke promotional strategies and heighten player experiences. Monster Mega Hit can be rolled out across a range of base game frameworks, delivering legendary wins regardless of bet size. As an instant-win mechanic, it increases engagement and extends player sessions, bringing record-breaking multiplier potential to every player on every spin.

Rachel Tourgeman, Head of Partnerships at Groove, said: “Africa is not a single market, it’s a collection of opportunities, each with its own rhythm. Black Lagoon Games understands that. Their localised mechanics and mobile-first approach align perfectly with what operators across the continent need to engage players effectively.”

Jan Ridenfeldt, Chief Commercial Officer at Black Lagoon Games, added: ” Our Monster Mega Hit feature gives operators and players real control. Flexibility and fairness are at the core of our design. We’re redefining what tailored gaming looks like in Africa, no more one-size-fits-all mechanics.”

Built for operators who demand flexibility, speed, and performance, Groove combines deep technical integration with a curated portfolio of over 20,000 games from approximately 150 providers, all available through a single API and designed to maximise player engagement and operator revenue across African and global markets.

Yahale Meltzer, Co-Founder and CEO of Groove, said: “Black Lagoon Games understands that customisation isn’t a luxury anymore; it’s a requirement for African markets. Their approach to game families and operator-controlled mechanics aligns with how we think about platform flexibility. For our operator network across the continent, this means more tools to engage players on their own terms.”