Betfred deploys T5C’s full Acca and Bet Builder suite across SSBT estate
Betfred has rolled out T5C’s Smart Accas, Trending Accas and Trending Bet Builders across its UK self-service betting terminal estate ahead of the FIFA World Cup 2026, marking the first deployment of the supplier’s complete accumulator and bet builder suite with a single operator.
Betfred has deployed T5C’s full suite of accumulator and bet builder products across its self-service betting terminal (SSBT) estate in preparation for the FIFA World Cup 2026.
The rollout will see Smart Accas, Trending Accas and Trending Bet Builders available across approximately 1,250 Betfred shops, powered by T5C’s proprietary BRUNO platform.
The technology combines sports data, statistical trends and available betting markets to automatically generate and distribute accumulator and bet builder content throughout the customer journey. The products integrate directly with Betfred’s proprietary pricing systems, allowing the operator to retain control over pricing, market availability and risk management.
Smart Accas enables customers to select preferred competitions and markets before being presented with statistically relevant accumulator opportunities in real time. Trending Accas delivers pre-configured one-click accumulators at event, competition and global level, while Trending Bet Builders applies the same approach to bet builder markets.
According to T5C, the products are designed to streamline bet discovery and reduce the manual workload associated with creating and managing betting content during major sporting events.
The deployment reflects a broader industry trend towards automated content generation and personalised betting experiences, with operators increasingly seeking technology that complements existing trading and risk-management frameworks.
Chris Collier, Head of SSBTs at Betfred, said: “Pre-configured accas and bet builders play an important role in how our customers engage with major tournaments, but they need to be delivered in a way that is both scalable and commercially robust.
“Having all three of T5C’s products live across our SSBT estate gives customers smarter ways to engage with the World Cup, while keeping pricing and risk fully under our control.”
Andrew Grimshaw, Commercial Director at T5C, added: “Operators increasingly want betting products that make it easier for customers to discover relevant opportunities while remaining fully aligned with their existing trading frameworks.
“This rollout demonstrates how BRUNO can turn sports data and betting intelligence into contextually relevant products across an operator’s retail estate.
“Deploying the complete suite with Betfred ahead of the World Cup is an important milestone for T5C, and we look forward to supporting the team throughout the tournament.”
The agreement follows recent T5C partnerships with William Hill, BoyleSports and Sportcast, part of OpenBet. It also represents the company’s first UK deployment of the full accumulator and bet builder suite across a retail SSBT network.
