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BetMakers is the first in the Australian market for Xtremepush
BetMakers Technology Group, a leading global provider of wagering technology, racing solutions and services, has partnered with Xtremepush, allowing BetMakers to offer a complete CRM, gamification and loyalty solution as part of the premium technology suite it delivers to horse racing and sports betting operators.
This partnership with BetMakers is the first in the Australian market for Xtremepush, who have just launched XpertOS, the agentic, governance-first operating system that is setting a new standard for CRM in the AI era. Under the guidance of Xtremepush’s Head of Regional Sales, Will Hansen, Xtremepush has established a presence in Australia, which is being led on the ground by Account Manager – Team Lead, APAC, Georgina Lott.
BetMakers provides wagering technology, racing solutions, data services and betting content to operators and racing bodies across global markets.
In Australia, BetMakers’ market-leading Apollo platform currently powers more than 40 live wagering brands. Apollo provides operators with a comprehensive wagering technology solution, combining scalable platform infrastructure with BetMakers’ advanced racing products, managed trading capabilities, data services, betting content and fixed-odds and pari-mutuel solutions.
The Xtremepush solution will be made available through the Apollo platform in Australia, further strengthening the technology and engagement capabilities available to BetMakers’ Australian operator partners.
The integration will provide Apollo-powered operators with access to advanced CRM, loyalty, gamification and player-engagement tools, helping them deliver more relevant and personalised customer experiences.
Personalisation at scale will be at their fingertips, layered with the assurance that comes with governance built into the architecture by long-time experts in their field. As BetMakers’ CRM partner of choice, Xtremepush enables BetMakers’ operators to leverage real-time data, AI and gamification to turn visitors into loyal players, while ensuring compliance and building trust through seamless consent management.
This agreement with Xtremepush further reinforces BetMakers’ position as a leading global provider of wagering technology, racing solutions and services, while continuing to enhance the capabilities of its Apollo platform in Australia.
