Tabcorp Holdings to buy BetMakers Technology Group for $267m

Deal will modernise Tabcorp’s wagering technology stack

Australian betting giant Tabcorp Holdings is to acquire BetMakers Technology Group for $267m, as it looks to accelerate the modernisation of its technology stack by leveraging the successful tech transformation of BetMakers over the past two years.

BetMakers is an ASX-listed technology company that develops and supplies B2B wagering
infrastructure, data and analytics products, racing content, and pari-mutuel (tote) technology.

The complementary assets are aiming to deliver greater scale, diversification and growth potential to the company’s existing international business. The parties are targeting implementation of the transaction during 3Q FY27, subject to satisfaction of conditions precedent, including regulatory approvals.

Tabcorp Managing Director & Chief Executive Officer Gillon McLachlan said: “The acquisition of BetMakers will accelerate our strategy across multiple areas. BetMakers has undergone a significant transformation over the past two years and built impressive wagering technology and a talented team. Accessing those advantages will uplift our own tech capability and fast track our product ambitions, particularly for our unique media and tote offering. Combining BetMakers’ business with our rights, content and customer relationships creates a differentiated offering that will unlock growth and deliver attractive financial returns. Tabcorp is midway through its strategic transformation, with strong foundations established, and this acquisition provides us with an excellent opportunity to accelerate our ambitions.”

BetMakers Chief Executive Officer, Jake Henson, said: “Having spent time with the Tabcorp team, it is clear we share a common purpose: to build a market-leading global wagering and media business. Bringing together Tabcorp’s rights, content and relationships with BetMakers’ platforms, data and B2B wagering services will create a more comple