BetMGM named Official Sports Betting and Online Casino Partner of the Minnesota Vikings in Canada

Agreement includes launch of exclusive Vikings-themed casino game ahead of football season

BetMGM announced a multi-year partnership with the Minnesota Vikings, naming it the Official Sports Betting Partner and Online Casino Partner of the team in Canada.

The agreement gives BetMGM rights to use Vikings marks across approved sports betting, online casino and marketing activities in Canada. In addition, Vikings Big Kick LuckyTap, a casino game by Design Works Gaming, is available now exclusively at BetMGM Casino in Alberta and Ontario.

“Vikings fans bring a level of passion and loyalty that extends well beyond game day,” said Matt Prevost, Chief Revenue Officer at BetMGM. “As the home of one of the largest collections of sports-themed casino content in North America, BetMGM is uniquely positioned to combine sports fandom with iGaming. We are eager to start football season off strong with another fantastic partnership especially as we expand our reach in Canada to Alberta.”

Martin Nance, Minnesota Vikings Chief Marketing Officer, said: “As we continue to deepen our connection with Vikings fans across Canada, we’re proud to welcome BetMGM as the team’s official sports betting and online casino partner in Canada. Their commitment to innovation and fan engagement aligns well with our organization, and we’re excited to create memorable experiences that celebrate Vikings football and connect with Canadian fans in new and meaningful ways.”

BetMGM launched in Alberta on July 13, 2026, marking the company’s first international expansion since entering Ontario in 2022. Designed for quick gameplay, Vikings Big Kick LuckyTap offers fans a unique way to celebrate their team through an exclusive interactive casino experience. Players can win by successfully kicking a football through the goalposts.