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When the Favourites Kept Scoring
Jeevan, the 2026 World Cup was the largest betting event the industry has ever experienced. From Abelson’s perspective, what did those seven weeks reveal about the industry’s readiness for events of this scale?I don’t think you can ever be quite ready for an event of this magnitude, there are always additional tweaks and markets you would like to add. Preparation started at least 12 months prior to the event but even so we were down to the wire trying to fit as many new markets and features as possible. Our stats-based markets are built in partnership with the team at Twenty
Managing Director, G3 Newswire
Turning the Tables on Fake Casino Games
James Elliott has spent more than two decades working in the online gambling industry, but the idea behind Gamecheck emerged from a problem that conventional legal tools were struggling to solve.
World Cup acquisition to long-term value
Nikolaus, ahead of the World Cup we spoke about flexibility, timing and real-time activation. Looking back, what did the tournament actually deliver?
A Fundamental Shift: what removing ‘aim to permit’ could mean for UK betting shops
Gareth, how significant would it be to remove the ‘aim to permit’ principle from the Gambling Act 2005?
GR8 Tech’s Race to Real-Time
Edward Smyshliaiev, Chief Technology Officer at GR8 Tech, explains why platform speed has become the defining battleground in modern betting technology and how a radical new approach to performance could set a new industry benchmark.
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The Commercial Shift Behind EveryMatrix’s Growth
Showcasing the partners who built their success on the company's turnkey technology, Ivan Rozić, Global Commercial Director, underlines the importance of actively listening to operator pain points rather than rigid product selling to secure and maintain long-term partnerships with tier one operators.
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How ELA Games Reset its Growth Strategy
After a year of strong financial performance, Managing Director Marharyta Yerina is clear that ELA Games’ growth in 2025 was driven by sharper focus rather than experimentation for its own sake.
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Advantech: Building for What Comes Next in Casino Hardware
At expos such as ICE Barcelona discussions around gaming hardware are less about dramatic disruption and more about steady, deliberate progress. For Craig Stapleton, Product Director for Advantech’s Gaming Solutions division, the past 12 to 18 months have reinforced that sense of evolution rather than upheaval.
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AxiumAI: Operators are Sitting on the AI Sidelines
Despite all the boardroom talk, AxiumAI CEO Adam Lewis believes AI adoption from operators is lagging - and believes only proven results will change that.
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Racecourse Media Group’s Vision for Racing
Speaking exclusively to G3, Mills reflects on how stepping into the role has reshaped his perspective and outlines how Racecourse Media Group is positioning itself to support a more sustainable, collaborative future for the sport.
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Heading off the Headwinds: Why Intelligent CX Is the Best Hedge Against Margin Pressure
The global gaming industry is operating under sustained fiscal and operational pressure. In the UK, tightening regulation and rising tax burdens have made margin compression unavoidable. To protect margins, operators are turning to familiar levers: reducing headcount, trimming marketing spend, and scaling back player support. Those choices inevitably affect the
Managing Director, G3 Newswire
Inside Mirror Image Gaming’s Burst Game Strategy
Mirror Image Gaming is a game provider with a difference. Our mission from day one has been to create games that are fundamentally different from traditional video slots and to do this, we take inspiration from flash and console games.
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Why operators are shifting from content marketplaces to in-house RGS
Dominic Le Garsmeur, Chief Product Officer at Fincore, explains why the benefits of greater control and ownership over content are driving brands to bring Remote Gaming Servers (RGS) in-house.
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Kendoo: 4 Pots and the Evolution of Pots Mechanics
More recently, providers have evolved this popular format by introducing unique elements to the gameplay that maintains its freshness and appeal, including the development of a fourth pot that offers even more excitement.
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Why ScatterKings Is Refusing the AI Art Gold Rush
Steven Cross, Chief Commercial Officer at ScatterKings, speaks to G3 about the studio’s launch, how it is bringing quality back to operators’ homepages, and why the team refuses to use AI-generated artwork.
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Frogo’s Platform Protects Margin Without Harming Real Players
Frogo's platform analyses player behaviour patterns, Device Fingerprints, and multi-accounting, builds graph connections between accounts and devices, and applies AI models that reduce undetected fraud without increasing False Positives.
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