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GBI Racing has launched its British and Irish horseracing content in Malaysia through a partnership with Global Tote, Selangor Turf Club, Perak Turf Club and EQ Sports.
The launch coincides with this week’s Qatar Goodwood Festival and gives Malaysian bettors access to selected race meetings from the UK and Ireland through Global Tote’s wagering network. Content will be available via the EQ Link app, racecourse facilities and participating retail betting outlets.
Under the agreement, GBI Racing – the joint venture between Racecourse Media Group and Arena Racing Company – has sublicensed its content to Global Tote, enabling wagering through the existing tote and commingling infrastructure connected to UK Tote Group and Britbet pools.
Up to three British and Irish racecourses will be selected each day for simulcast, adding to an international racing schedule that already includes meetings from Hong Kong, Australia and South Africa.
Beccy Green, on behalf of GBI Racing, said: “Malaysia represents an exciting new market for GBI Racing. Working alongside Global Tote, Selangor Turf Club, Perak Turf Club and EQ Sports allows us to introduce premium racing content from some of the world’s most prestigious racecourses to a new audience of racing fans and bettors.”
Jake Henson, CEO of Global Tote, added: “Connecting our global customer base is central to our Global Tote strategy and we are thrilled to facilitate top quality UK and Irish horse racing into the Malaysian market via Global Tote’s tote operators.”
Simon Cheong, Assistant Manager, Wagering Control at Selangor Turf Club, said the partnership would expand the club’s international racing offering, while Perak Turf Club CEO Tan Kah Soon said the agreement would give Malaysian customers access to two of the world’s most established racing jurisdictions.
