FIRST.bet powers sportsbook launch for 7Games in Brazil
FIRST.bet has expanded its presence in Brazil after launching sportsbook services for 7Games, Betão and R7, three brands operated by OIG Gaming Brazil.
FIRST.bet has gone live with sportsbook operations across the 7Games, Betão and R7 brands in Brazil, extending its footprint in one of the industry’s fastest-growing regulated markets.
The three brands, operated by OIG Gaming Brazil, have integrated FIRST.bet’s sportsbook technology as part of their expansion from casino gaming into sports betting.
Under the agreement, 7Games has developed its own branded sportsbook front-end using FIRST.bet’s SportOS platform, while the supplier provides the underlying trading, pricing, live betting and risk management infrastructure.
FIRST.bet said its platform has been tailored for the Brazilian market, including localised language support and sportsbook models designed around domestic sporting competitions.
Fernando Oliveira Lima, Founder and CEO of 7Games, said: “FIRST.bet gave us a sportsbook that already fits this market, so we could focus on our players instead of fixing the technology underneath them.”
Tom Light, Founder and CEO of FIRST.bet, added: “7Games already commands serious traffic on the casino side. Now they have a sportsbook built to hold up under that kind of pressure, on their own front-end, running on our engine.”
The launch further strengthens FIRST.bet’s position in Latin America as operators continue to invest in sportsbook products following the regulation of Brazil’s online betting market.
