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Pierre Lindh, founder of NEXT.io, is the latest guest on GR8_TECH’s Bet It Drives podcast, joining host and GR8_TECH CSO Yevhen Krazhan in Lisbon for a discussion covering industry politics, media independence, prediction markets and entrepreneurship.
Drawing on two decades in gaming media and events, Lindh reflects on the importance of personal relationships within the iGaming industry and the challenges of maintaining editorial independence when reporting on companies, partners and shareholders with whom media organisations have close commercial relationships.
The conversation also examines the growing political and regulatory pressures facing gambling businesses, with Lindh arguing that greater cooperation across the industry is essential in responding to external challenges.
Prediction markets form a central part of the discussion, with Lindh explaining why he regards the sector as distinct from traditional gambling and sports betting. He also considers how established sportsbook operators could use their trading expertise and industry experience to compete in this emerging market.
Lindh discusses the development of NEXT.io’s Next Predict conference, explaining how the company condensed what would ordinarily be a two-year event launch process into eight months to respond to growing interest in prediction markets.
“Pierre is one of those people who seems to know everyone, but what stands out more is that he genuinely cares about the people in this industry. He has been part of it for 20 years, he understands how it works, where it is changing, and he is never afraid to have the difficult conversations. That mix of experience, curiosity, and energy is what makes him such an important voice in iGaming,” said Yevhen Krazhan, CSO at GR8_TECH and host of Bet It Drives.
The second episode of Season 5 also features the programme’s Confess or Call segment, in which Lindh makes live calls to colleagues, alongside a discussion about running, entrepreneurship and the demands of building a business.
Bet It Drives, produced by GR8_TECH, features conversations with gaming industry executives about business challenges, emerging opportunities and developments across the sector.
The episode is available on YouTube, Spotify and Apple Podcasts.
