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GR8_TECH has expanded the functionality of its affiliate management platform with a range of new features designed to help operators manage more complex partner networks, configure flexible commercial agreements and reduce manual administration.
The update introduces additional Revenue Share models, allowing operators to calculate commissions based on turnover, gross gaming revenue or net deposits, alongside the existing net gaming revenue option. The company said the changes provide greater flexibility to align commission structures with individual commercial agreements.
The platform now also supports unlimited sub-affiliate levels, replacing the previous single-level structure. Operators can apply the same commission plan across an entire hierarchy or configure different plans at each level, with reporting available across the full affiliate network.
GR8_TECH has also added custom affiliate tags, enabling administrators to classify, segment and filter partners using business-specific criteria in addition to standard categories such as status and traffic type.
Another enhancement introduces prepayments for Flat Fee commission plans. Administrators can schedule prepayments in advance, with the platform automatically applying corrections and offsetting prepaid amounts against future commission payments. These adjustments are reflected in subsequent payout reports, reducing the need for manual reconciliation.
Anna Abalyan, Product Lead for the affiliate management platform at GR8_TECH, said: “Affiliate programs are becoming more sophisticated, with operators working with different types of partners, commission models and network structures. We want to make complexity easier to manage. Our new updates give operators the flexibility to structure partnerships in a way that works for their business, while the platform takes care of the calculations and reporting behind the scenes.”
GR8_TECH said its affiliate management platform supports both boutique programmes and large affiliate networks, processing more than 50 million clicks each month and serving more than 220,000 active partners. According to the company, its automation, traffic management and budget control tools can reduce marketing spend by up to 25 per cent while helping operators recover traffic that might otherwise be lost.
