Paddy Power raises £1.25m for Prostate Cancer UK
Paddy Power has raised £1.25m for Prostate Cancer UK through its Even Bigger 180 campaign during the 2025–26 Paddy Power World Darts Championship at Alexandra Palace.
The bookmaker pledged £1,000 for every 180 scored during the tournament, with a new record 1,127 maximums hit at Ally Pally. The total includes an additional £123,000 raised through the public-facing Darts of Destiny fundraising initiative.
Across the past three years, Paddy Power’s total contribution to Prostate Cancer UK through the campaign has reached £3,277,780.
Campaign ambassador Sir Chris Hoy said: “It’s incredible to see the Even Bigger 180 campaign raise a record breaking amount of money this year – over 1 million is just mind blowing and the funds raised will make a tangible difference in the fight against prostate cancer and help countless men and their families across the UK.”
Record scoring and player impact
A total of 1,127 180s were recorded during the tournament, surpassing the previous high of 914. For the second consecutive year, Luke Littler claimed the Ballon d’Art trophy after hitting 73 maximums during his successful title defence.
Across his three appearances at Alexandra Palace, Littler has now hit 212 180s, generating £212,000 in donations to Prostate Cancer UK through the Paddy Power initiative.
Public engagement and fundraising
The Darts of Destiny initiative encouraged public donations across the UK and Ireland, offering one randomly selected participant the chance to attempt a nine-dart challenge for a £180,000 prize before the final.
The selected participant, 27-year-old electrician Curtis Griffiths from Wrexham, did not complete the challenge but received a £5,000 consolation prize.
To extend the fundraising further, Paddy Power confirmed that 1,127 dartboards will be available at select retail shops in exchange for donations to the Darts of Destiny JustGiving page.
Awareness and screening support
Alongside fundraising, the campaign drove engagement with prostate cancer awareness tools. During the tournament, more than 145,000 men completed Prostate Cancer UK’s online risk checker, with approximately 113,000 identified as being at higher risk.
Prostate Cancer UK chief executive Laura Kerby said: “What an unbelievable few weeks of darting drama and congratulations to Luke Littler for his title win. We’re absolutely thrilled to collect our biggest cheque yet, and a massive thanks to Paddy Power and all the players for their record-setting efforts.
“It’s been a tournament to remember with some simply staggering scoring helping us raise an unbelievable £1,127,000 – one 180 at a time. That’s £3,154,000 raised across three years now and that will help change the game for men. This really has been a life-saving partnership with more than 400,000 men completing our risk checker during the last three campaigns.
“Prostate cancer remains the UK’s last major cancer without a comprehensive screening programme. We’re so grateful to Paddy Power whose incredible donations are supporting our revolutionary TRANSFORM trial. This is the future of screening, which will find the missing pieces we need to build a safe and effective screening programme for all men, to catch prostate cancer early and save thousands of lives.”
A spokesperson for Paddy Power added: “The stars of the show have delivered once again with an incredible amount of 180s meaning a record cash donation to Prostate Cancer UK.
“With more than 145,000 men also checking their risk of prostate cancer during the tournament, we hope the campaign can prove to men across the UK and Ireland they shouldn’t wait for a wake-up call – the risk-checker takes just 30 seconds, and could save your life.”
