Relegate The Sweepstake kicks off LEBOM’s World Cup campaign
New campaign introduces LEBOM as a fresh alternative to the traditional and outdated World Cup sweepstakes
LEBOM, the football prediction app, has launched its “Relegate The Sweepstake” World Cup campaign, positioning the brand as a fresh alternative to the traditional tournament sweepstake.
With millions of people taking part in office sweepstakes every World Cup, the campaign highlights the familiar frustration of paying into a draw, pulling out a rank outsider and seeing the excitement disappear almost instantly – a feeling likely to be even more common this summer as the tournament expands to 48 teams for the first time. LEBOM turns that one-off social moment into tournament long group play, keeping players involved throughout the tournament through its prediction based product.
The creative will run from 22 May to 13 June across talkSPORT, Ocean Outdoor digital out-of-home sites and paid social, using tongue in cheek messaging to show how quickly a tournament draw can lose its spark.
The campaign positions LEBOM as a more active alternative; one where fans compete on predictions. It comes alongside the release of the brands new World Cup product LEBOM ’26 which is designed to keep groups competing across the full tournament.
LEBOM ’26 allows one person to set up a private group, invite friends, family or colleagues, and compete on score predictions throughout the tournament, with stakes starting from just £2. Instead of relying on a single team draw, players stay involved across every stage of the World Cup through live standings and interactive group play, with the winner taking home the prize pot.
Commenting on the launch of the new World Cup campaign and product, Chris Ricketts, CEO of LEBOM, said: “Everyone loves a World Cup sweepstake, but we’ve all had that moment where you pull out a team and feel your tournament is over before it’s started. LEBOM ’26 keeps the low-stakes fun alive for the whole tournament – with predictions, live standings, bragging rights and mates competing right through to the final.
“A sweepstake creates a brilliant social moment, and we’re bottling that feeling for the five-week period. For just £2, players get more than a game – they get shared jeopardy, conversation and social bonding all tournament long. That’s an unbelievable value exchange for our players”
Following LEBOM’s most successful season yet, which saw over 100,000 players across the season, the launch of its new World Cup product marks another major landmark for the brand. Backed by a team with deep marketing, media and gaming experience, LEBOM is turning score predictions, bragging rights and low-stakes competition with mates into football fans’ ritual.
