Spotlight Sports Group partners with Sporting Solutions to launch new global betting product

Betsson Group launched Upside Betting across its brand portfolio during last season’s Champions League semi-finals

Spotlight Sports Group, the global racing technology and media organisation behind Racing Post, has partnered with sportsbook trading specialist Sporting Solutions to bring Upside Betting to operators worldwide.

Upside Betting is a progressive payout football product that enables customers to place a single bet pre-match that then stays live until the final whistle, with payouts growing increasingly larger as additional goals are scored, corners are awarded or cards shown. Jackpot payouts are configurable, from 10x (Defensive) to 25x (Balanced) or 50x (Jackpot), enabling operators to choose the model that suits their customer base while protecting long-term margin.

Betsson Group, Sporting Solutions’ parent company, launched Upside Betting across its brand portfolio during last season’s Champions League semi-finals, including the nine-goal PSG v Bayern Munich thriller. This was followed by every fixture of the 2026 World Cup being covered, which peaked with the ten-goal France v England third-place play-off, triggering a jackpot payout for Betsson customers.

Upside covers all major domestic and international football leagues across every continent, with basketball the next sport due to launch this month ahead of the new NBA season. With minimal promotion or prominent site placement, customers who found and played Upside generated 109% more GGR than a like-for-like recreational cohort, staked 27.5 per cent more, and were 1.8x more likely to still be active after 28 days.

Spotlight Sports Group and Sporting Solutions’ partnership combines over 40 years of sportsbetting and racing experience with more than 30 years of sportsbook trading, modelling and pricing expertise and brings together a collaboration by two of the industry’s most respected brands.

Rob Brown, B2B Growth Director, Spotlight Sports Group: “Upside becomes the second major partnership we have announced this month, and aligns perfectly with our goal of combining 40 years of sportsbetting experience with delivering innovative, engaging products on behalf of our partners and their customers. We’re excited to partner with Sporting Solutions, who themselves have decades of experience in building leading sportsbook products, and bring to market a product that has the potential to be a game-changer for in-play sportsbetting engagement.”

Derren Maggs, CEO, Sporting Solutions: “Upside Betting is one of the most innovative products to come out of three decades of pricing and trading. The hard part was pricing a progressive payout accurately across every league and every game state, not the idea itself. Players love the excitement, every goal pays out, so the risk feels small and the upside keeps building right to the final whistle. It’s live, proven across a full tournament with Betsson, and ready to integrate today. Spotlight’s operator relationships and standing across racing and sports betting make them the ideal partner to take it to the global market, and there is a great deal more coming.”