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talkSPORT listeners and digital users cane predict the match winners, correct scores and a featured game’s goalscorer
T5C and talkSPORT have launched Predict 6, a new free-to-play football predictor for the 2026/27 Premier League season.
The game invites talkSPORT listeners and digital users to predict the match winners, correct scores and a featured game’s goalscorer from selected rounds of fixtures. Players will compete for a £50,000 jackpot, with the game promoted across talkSPORT’s broadcast, social and digital channels.
Predict 6 is purpose-built for talkSPORT. Drawing on a long-standing working relationship with the broadcaster, T5C shaped the game mechanic, scoring model, visual presentation, content management and customer journey around how the station’s audience follows the Premier League and what talkSPORT needs the game to deliver commercially.
Players can even go head-to-head with talkSPORT’s own presenters and pundits, whose picks appear on the leaderboard each round, turning the station’s on-air football debate into part of the game.
T5C‘s BRUNO platform, which powers betting content products for operators including Betfred and William Hill, also sits inside Predict 6, turning each player’s picks into a suggested accumulator priced live by talkSPORT BET.
The launch reflects a wider shift among media businesses towards free-to-play products, which convert sports audiences into registered users who log in every week.
Gareth Williams, Betting and Gaming Director, talkSPORT commented: “talkSPORT is the definitive home of sports opinion, and the Predict 6 free-to-play game offers our football-mad audience a compelling new way to engage with the Premier League this season. Fans can now test their knowledge and lock in their predictions for the upcoming games. We are delighted to continue our partnership with T5C. They understand the talkSPORT community perfectly and know how to drive engagement with a bespoke game built just for them.”
Adam Patton, Founder & CEO at T5C, added: “talkSPORT has one of the most engaged football audiences in the country, and a game for that audience can’t be a template with a new badge on it. It has to sit inside the conversation the listeners are already having. Predict 6 was built around talkSPORT’s brand, its presenters and its Premier League coverage, and it wouldn’t work anywhere else. For a media business the logic is simple: you already own the audience, and free-to-play turns it into registered, returning users, while giving talkSPORT a natural route through to talkSPORT BET where it makes sense. That’s real commercial value, built on an audience they already have.”
