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Tag Archives: Adi Dhandhania

Bally’s: diving into the player funnel

Adi Dhandhania, Chief Operating Officer – North America at Bally Interactive, explains how the formation of Bally Interactive division is guided by the player funnel – a concept that ‘graduates’ players from the moment they are digitally acquired into free-to-play, daily fantasy sports, sports betting, Bally Bet and, following the acquisition of Gamesys, iGaming. What…