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Tag Archives: Affiliates

Malta – Mr Gamble and PartnerMatrix join forces to identify issues between affiliates and operator partners

Mr Gamble has entered into a media partnership with PartnerMatrix that will foster closer collaboration between the two businesses. Under the deal, Mr Gamble will add all of PartnerMatrix’s casino brands to its site and prioritise the upload of new brands moving forwards. Currently, Mr Gamble has more than 27 PartnerMatrix casinos and a total…

Malta – SOFTSWISS signs marketing platform agreement with iWild Casino

Affilka by SOFTSWISS has signed an affiliate marketing partnership with iWildCasino to create an affiliate programme, iWildPartners. Affilka by SOFTSWISS is a performance marketing platform which allows operators to promote and grow their business by partnering with affiliates. It is a single solution combining a flexible commission constructor, built-in payment processing, integration with any iGaming…

Belarus – Globalbet runs newly established affiliate programme on Affilka platform

Affilka by SOFTSWISS has partnered with Globalbet Affiliates, a newly established affiliate programme launched by sportsbook and casino brand, Globalbet. Operating on a Curacao licence, the Globalbet Affiliates programme has been running on the Affilka platform since July. The integration follows Affilka’s July milestone of signing 100 brands onto the platform. Commenting on the new…

UK – Bruin Capital buys Oddschecker from Flutter in $218m deal

Bruin Capital has reached an agreement with Flutter Entertainment plc to acquire Oddschecker Global Media, operators of the UK’s no. 1 online odds comparison and data platform plus leading gambling and iGaming media brands. The deal is subject to customary regulatory approvals. Under the terms of the transaction, Flutter will receive £135 million approximately (c.$190m)…

US – VegasWINNERS signs affiliate agreements with Rush Street Interactive, BetMGM and Unibet

Winners’ subsidiary VegasWINNERS, which provides sports betting enthusiasts with high quality content, analysis, research, data, and guidance can now legally refer clients to licensed sports books for commissions in three more states. Due to the affiliate agreements in hand with licensed sports books, VegasWINNERS can now refer clients in the state of Nevada, Illinois and…

Norway – Norway toughens punishments on illegal online operators and affiliates

Norway is looking to crack down on illegal online gaming operators with new legislation uniting the Lottery Act, Gambling Act and Totalisator Act ‘strengthening the exclusive rights model’ enjoyed by Norsk Tipping and Norsk Rikstoto. The new laws have made it clear that marketing of gambling services is not allowed by anyone who doesn’t hold…

US – GiG secures vendor registration licence for affiliate site in Virginia

Gaming Innovation Group (GiG) has secured a vendor registration for its flagship affiliate site World Sports network from the Virginia Lottery. WSN is focused on delivering sports news coverage and match statistics, allowing fans to stay up to date on all the latest developments in their sport of choice. The news site has expanded its operations…

Austria – SoftSwiss affiliate marketing platform launches new sportsbook module

SoftSwiss’ affiliate platform, Affilka, has launched a new module designed specifically for sportsbooks that will see the affiliate platform provide its services to the sports betting industry and online casino projects. Affilka’s functionality has been expanded by adding an additional sportsbook module, which may be turned on and off, depending on the availability of a…

UK – IGT expands affiliate offering with First Look Games

First Look Games has agreed a partnership with IGT that will open direct access to the marketing assets for select games from the IGT PlayDigital portfolio. IGT titles such as Coin O Mania, DaVinci Diamonds, Cleopatra, Wolf Run and games inspired by licensed brands which have amassed significant followings around the world will be available…