Sportradar extends EuroLeague Basketball rights deal to 2031

Sportradar has agreed a multi-year extension of its partnership with Euroleague Basketball, securing exclusive global distribution of official data and audiovisual betting rights through 2031.

The renewed agreement takes effect from the 2026-27 season and covers more than 650 games annually across the EuroLeague and BKT EuroCup competitions.

Sportradar originally acquired the rights through its acquisition of IMG ARENA in 2025. The extension strengthens a basketball rights portfolio that also includes agreements covering the NBA, WNBA and a number of leading national competitions.

The sports technology provider said the new deal will enable deeper integration of Euroleague Basketball’s official data into its betting and fan engagement products. This will include the development of expanded micro-betting and player markets during the course of the partnership.

Sportradar will also continue providing integrity services to Euroleague Basketball, including bet monitoring through its Universal Fraud Detection System and educational workshops for players and administrators designed to strengthen match-fixing prevention.

Chus Bueno, CEO of Euroleague Basketball, said: “We are pleased to extend our partnership with Sportradar, a trusted partner that shares our commitment to innovation and delivering premium experiences for basketball fans around the world.

“By combining the strength of our official data and premium streaming rights with Sportradar’s global reach and advanced technology, we are creating new opportunities to engage fans, support our clubs, and unlock additional value for our competitions and stakeholders.”

Moritz Gloeckler, EVP Rights and Strategic Projects at Sportradar, added: “The partnership with Euroleague Basketball secures our position as leading official data rights holder across all key properties in one of the most heavily bet-on global sports.

“Winning this tender extends our portfolio of official basketball data and opens up new commercialisation opportunities for Euroleague Basketball, starting with a set of new, innovative basketball solutions we’re building to enhance the fan experience.”