DBET launches new All in Hockey podcast with Mike Helber and Uffe Bodin

DBET expands its Swedish sports content with the launch of new weekly podcast All in Hockey

Fast-growing Swedish sportsbook DBET has expanded its original sports content portfolio with the launch of All in Hockey, a new weekly podcast hosted by Swedish ice hockey personalities, Mike Helber and Uffe Bodin.

The first episode will launch on 17 September, with Helber and Bodin taking a weekly look at the biggest stories, talking points and developments across Swedish and international hockey.

The podcast will cover Sweden’s top two hockey leagues, the SHL and HockeyAllsvenskan, alongside the latest from the NHL, combining analysis and discussion around the stories shaping the hockey season.

Helber is one of the most recognisable names in Swedish hockey, having spent many years as an expert and analyst on TV4. He is joined by Bodin, an established Swedish hockey journalist with extensive experience covering the sport.

All in Hockey will also benefit from significant additional distribution, with both Hockeysverige.se and HockeyAllsvenskan distributing the podcast each week. 

The launch follows the release of All in Fotboll, DBET’s weekly football podcast hosted by Jonas Dahlquist alongside former Sweden international Anders Svensson.

Together, the two formats form part of DBET’s growing investment in original Swedish sports content, bringing established voices from football and hockey closer to fans through regular, locally focused programming.

Mike Helber commented: “Hockey creates discussion every single week, whether it is what is happening in the SHL and HockeyAllsvenskan or the Swedish players making an impact in the NHL. Uffe and I both have strong opinions about the game, so I’m looking forward to having those conversations every week and giving hockey fans something that they will really enjoy listening to.”

Uffe Bodin said: “There is always something new to debate in Swedish hockey. The idea with All in Hockey is to get into those stories properly, while still keeping the conversation lively and entertaining. Mike and I come at the game from different perspectives, which I think will make for some really interesting discussions.”

Marcus Adler, Director at DBET, said: “The response to our football content has shown us the appetite Swedish sports fans have for strong personalities and informed discussion around the sports that they care about. Hockey was a natural next step for us. With Mike and Uffe together, alongside the distribution from Hockeysverige.se and HockeyAllsvenskan, we believe All in Hockey has the potential to reach a very significant audience.”

DBET’s platform, launched in August 2024, continues to grow across Sweden through its online presence. The brand is expanding its Swedish presence with a focus on quality, transparency and responsibility.