BETBY strengthens Brazil strategy through NGX partnership

BETBY has entered into a partnership with Brazilian technology provider NGX as the sportsbook supplier continues to strengthen its position in Brazil’s regulated betting market.

The agreement will see BETBY integrate its full sportsbook solution into the NGX platform, providing access to more than 500,000 sporting events each month. The deal also includes the supplier’s AI Labs suite of sportsbook tools, Betby Games esports content and BETBY Predictions fixed-odds markets spanning sports, entertainment, finance, business, cryptocurrency and culture.

NGX has established itself as a major technology provider in Brazil, focusing on security, compliance and regulated operator requirements, while also expanding into other Latin American jurisdictions.

The partnership comes as Brazil’s regulated online betting market continues to mature, with operators seeking technology that combines scalability, flexibility and product differentiation. BETBY said the integration will enable NGX to offer operators a more comprehensive sportsbook ecosystem designed to improve player engagement and retention.

Among the features included are Betby Games, which offers more than 40 esports titles, including localised products such as eVaquejada and eFootVolley aimed at Latin American audiences. Operators will also gain access to Stories, a mobile-first feature that allows promotions, boosted odds and key events to be presented through swipeable content cards within the sportsbook.

The agreement forms part of BETBY’s long-term expansion strategy in Brazil. The supplier secured certification to offer its sportsbook in the country ahead of the regulated market’s launch in January 2025 and has continued to invest in partnerships with locally established platform providers.

Stefanos Karakidis, Director of Business Development at BETBY, said: “At BETBY, we partner with operators and platforms that share our ambition to raise the standard of sports betting, and NGX does exactly that. Their strong position in Brazil and deep understanding of the regulated market make them the ideal partner to extend the reach of BETBY’s industry-leading sportsbook ecosystem, delivering best-in-class technology, innovation, and localized experiences to more operators across the country.”

Alexandre Tauszig, Commercial Director at NGX, added: “Having strong sportsbook partners is extremely important for us, because our platform is built to support operators in regulated, competitive, and fast-changing markets. We were looking for a provider that could match our standards in terms of reliability, flexibility, and product depth, while also bringing a clear innovation mindset to the table. As one of the most innovative sportsbook providers in the industry, BETBY fits that vision very naturally, allowing us to offer operators an even more complete and competitive betting portfolio.”