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BetConstruct AI has expanded its racing offering after selecting the AdVantage managed racing platform from Podium and BetMakers, broadening the options available to operators across its global iGaming platform.
Following a review of available solutions, BetConstruct AI will integrate AdVantage into its platform ecosystem, enabling operators to access global horse and greyhound racing content, live streaming and a range of wagering products through a single integration.
The platform supports both fixed-odds and tote betting, alongside Same Race Multi betting, derivative markets and exotic wagering opportunities. Operators will also have access to managed trading and risk services, race form, live streaming, customer engagement tools and configurable branding options.
The agreement sees BetConstruct AI join a growing list of platform providers, including Sportradar, offering AdVantage to their operator partners. The solution is designed to provide a faster route to launching racing products without the complexity of developing and managing them in-house.
Josh Sparke, Managing Director at Podium, said: “We’re delighted to announce a new partnership with BetConstruct AI that will make AdVantage available across its global platform network. The partnership brings together BetConstruct AI’s scale and reach with the racing expertise of Podium and BetMakers, giving operators a faster and more efficient route to launching high-quality racing products without the operational burden of managing them in-house.”
Martin Tripp, Chief Operating Officer at BetMakers, added: “We are incredibly excited to take racing to BetConstruct AI’s customers through AdVantage, a complete, fully managed racing product powered by BetMakers’ global trading, technology and 24/7 support. Our vision is to grow racing globally, and we are excited to do that with BetConstruct AI and Podium.”
Stuart Baker, Group Director of Sportsbook Products at BetConstruct AI, said: “Once again we have listened to our partners and, after an exhaustive process, are pleased to announce this exciting addition to the BetConstruct AI product suite. AdVantage is a truly global racing product that combines the best of Fixed Odds and Tote, tailored for an international audience. Our partners can now enjoy the ultimate AdVantage: a premier sportsbook, world-class racing solution, and industry-leading data.”
