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Fanatics Markets has announced the launch of Fanatics ONE and FanCash rewards across its prediction markets platform, enabling customers to earn loyalty rewards on trading activity.
Powered by infrastructure from Crypto.com, the programme allows users to earn FanCash and tier points through participation on Fanatics Markets. Customers can earn up to 10 per cent FanCash on trades during the FIFA World Cup 2026 period, with rewards redeemable across the wider Fanatics ecosystem, including merchandise, tickets, collectibles and future trades.
Zeeshan Feroz, President of Fanatics Markets, said: “We are ushering in a new era of loyalty and rewards. FanCash and Fanatics ONE give customers a real reason to trade with Fanatics Markets.”
Alongside the loyalty launch, Fanatics Markets unveiled several new platform features, including an official FIFA World Cup 2026 prediction hub developed with ADI Predictstreet, expanded web-based trading access, enhanced search functionality and FanViz, a live visualisation tool providing real-time game data and updates.
The company also highlighted continued growth in its Combos product, which allows customers to combine multiple outcomes into a single contract. Fanatics Markets said the feature has achieved a 50 per cent adoption rate among users and is now available across a range of sports, including football, basketball, baseball, hockey, boxing, MMA and tennis.
A new refer-a-friend programme has also been introduced, rewarding both existing and new customers with FanCash when a referred user completes their first trade.
Fanatics Markets is currently available via web, iOS and Android in 23 US states and four US territories. The company said its platform includes a range of responsible trading tools, including deposit limits, session limits, timeouts and self-exclusion options.
