Pulse

What a live casino studio needs isn’t more square footage

A typical green-screen setup takes up a lot of studio space. Multiply that by ten brands, multiple partners, and you’ll pass hundreds of square meters of studio, each one needing its own hardware, its own cabling, its own crew. That’s the math operators have been doing for a long time now: more brands meant more space. That equation is not needed anymore, and it’s because of the real-time video foundation underneath all of it, the same foundation we’ve been building since 2010.
Lewis Pek

Lewis Pek

Managing Director, G3 Newswire

Euromat calls for European Taskforce to tackle €12bn illegal gambling market

October 28, 2026

·

8 MIN READ

Euromat calls for European Taskforce to tackle €12bn illegal gambling market

Europe’s illegal online gambling market generated an estimated €12bn in net revenue in 2025, according to research commissioned by Euromat, representing a threefold increase since 2019 and a market equivalent to 25 per cent of the total European online gambling sector.
Giving Racing Customers a Better Price

October 27, 2026

·

8 MIN READ

Giving Racing Customers a Better Price

Ben, you’ve spent 20 years at Entain and its predecessor businesses. What kept you there, and why was this the right time to move?
Evoplay’s Player Space: Building Long-Term Player Engagement

October 27, 2026

·

7 MIN READ

Evoplay’s Player Space: Building Long-Term Player Engagement

Anastasia, how does Player Space differ from more traditional loyalty and promotional mechanics already available?

Recent Post

When the Favourites Kept Scoring

August 28, 2026

·

8 MIN READ

When the Favourites Kept Scoring

Jeevan, the 2026 World Cup was the largest betting event the industry has ever experienced. From Abelson’s perspective, what did those seven weeks reveal about the industry’s readiness for events of this scale?I don’t think you can ever be quite ready for an event of this magnitude, there are always
Lewis Pek

Lewis Pek

Managing Director, G3 Newswire

Turning the Tables on Fake Casino Games

August 28, 2026

·

10 MIN READ

Turning the Tables on Fake Casino Games

James Elliott has spent more than two decades working in the online gambling industry, but the idea behind Gamecheck emerged from a problem that conventional legal tools were struggling to solve.
Lewis Pek

Lewis Pek

Managing Director, G3 Newswire

Sportradar's Nikolaus Beier

August 27, 2026

·

7 MIN READ

World Cup acquisition to long-term value

Nikolaus, ahead of the World Cup we spoke about flexibility, timing and real-time activation. Looking back, what did the tournament actually deliver?
Lewis Pek

Lewis Pek

Managing Director, G3 Newswire

A Fundamental Shift: what removing ‘aim to permit’ could mean for betting shops

August 26, 2026

·

9 MIN READ

A Fundamental Shift: what removing ‘aim to permit’ could mean for UK betting shops

Gareth, how significant would it be to remove the ‘aim to permit’ principle from the Gambling Act 2005?
Lewis Pek

Lewis Pek

Managing Director, G3 Newswire

Why football traffic needs more than "Odds and Offers"

August 26, 2026

·

5 MIN READ

Why football traffic needs more than “Odds and Offers”

The Premier League does not begin when the first ball is kicked, not really.
Lewis Pek

Lewis Pek

Managing Director, G3 Newswire

Matt Sutton COO TrafficGuard

August 21, 2026

·

9 MIN READ

TrafficGuard: The World Cup exposed the hidden cost of player acquisition

Matt, TrafficGuard estimates that more than $100m of betting advertising spend delivered no new player value during the World Cup. Was that higher than you expected?
Lewis Pek

Lewis Pek

Managing Director, G3 Newswire

Pierre Lindh

August 21, 2026

·

10 MIN READ

Beyond betting: Prediction markets’ next frontier

Pierre, you’ve described this as the first-ever use of a prediction market to hedge a conference. Where did the idea come from, and how much was about reducing risk as opposed to demonstrating a real-world commercial application for prediction markets?
Lewis Pek

Lewis Pek

Managing Director, G3 Newswire

August 20, 2026

·

12 MIN READ

Racing Risks Pricing out the Bookies

Greg, you’ve raised the issue of media rights as a major factor in the pressure faced by retail betting shops. How significant have increases in racing media rights become?The increases have been substantial. Five years ago, our media rights costs were approximately £40,000 per shop per year including VAT. Three
Lewis Pek

Lewis Pek

Managing Director, G3 Newswire

Beyond the baseline: Peter Lynas on raising standards at Elite Competitions

August 20, 2026

·

11 MIN READ

Beyond the baseline

Peter, what convinced you that Elite Competitions - and the prize competition sector more broadly - was the right next challenge after bet365?
Lewis Pek

Lewis Pek

Managing Director, G3 Newswire

Mark-Wilson EveryMatrix

August 14, 2026

·

5 MIN READ

Superstar Revolution: how the 2026 World Cup rewrote football betting

The biggest betting story of the 2026 FIFA World Cup wasn’t the record number of matches, the expanded 48-team format or even Spain lifting the trophy. It was the shift in customer behaviour.Across EveryMatrix Sports, bettors behaved differently to any previous global football tournament we’ve analysed. Traditional match betting remained
Lewis Pek

Lewis Pek

Managing Director, G3 Newswire

August 13, 2026

·

7 MIN READ

The Ultimate Enduring Classic

Stefan, Classic Pools has survived for more than a century. What do you think is the single biggest reason it has remained relevant when so many betting products have come and gone?The biggest reason is that Classic Pools has always been easy to understand and enjoyable to play. Football has
Lewis Pek

Lewis Pek

Managing Director, G3 Newswire

Symplify

August 11, 2026

·

10 MIN READ

From Player Data to Player Intelligence

Christopher, everyone talks about delivering a single customer view, but what does a truly unified player profile look like today, and why has it become essential for operators?Data fragmentation is one of the biggest challenges operators face. Operators often have vast amounts of player data spread across multiple platforms, making
Lewis Pek

Lewis Pek

Managing Director, G3 Newswire

Stay updated with the latest gaming industry news.

Stay updated with the latest gaming industry news.

    You agreed in terms of service. You’ll receive the latest updates and tips, unsubscribe anytime.

    Thank you for subscribing

    You’re now among the first to receive the latest gaming industry news and insights.

    SEND ANOTHER ENQUIRY

    Stay updated with the latest gaming industry news.

    Stay updated with the latest gaming industry news.

      You agreed in terms of service. You’ll receive the latest updates and tips, unsubscribe anytime.

      Thank you for subscribing

      You’re now among the first to receive the latest gaming industry news and insights.

      SEND ANOTHER ENQUIRY