Pulse
When the Favourites Kept Scoring
Jeevan, the 2026 World Cup was the largest betting event the industry has ever experienced. From Abelson’s perspective, what did those seven weeks reveal about the industry’s readiness for events of this scale?I don’t think you can ever be quite ready for an event of this magnitude, there are always
Managing Director, G3 Newswire
Turning the Tables on Fake Casino Games
James Elliott has spent more than two decades working in the online gambling industry, but the idea behind Gamecheck emerged from a problem that conventional legal tools were struggling to solve.
Managing Director, G3 Newswire
World Cup acquisition to long-term value
Nikolaus, ahead of the World Cup we spoke about flexibility, timing and real-time activation. Looking back, what did the tournament actually deliver?
Managing Director, G3 Newswire
A Fundamental Shift: what removing ‘aim to permit’ could mean for UK betting shops
Gareth, how significant would it be to remove the ‘aim to permit’ principle from the Gambling Act 2005?
Managing Director, G3 Newswire
Why football traffic needs more than “Odds and Offers”
The Premier League does not begin when the first ball is kicked, not really.
Managing Director, G3 Newswire
TrafficGuard: The World Cup exposed the hidden cost of player acquisition
Matt, TrafficGuard estimates that more than $100m of betting advertising spend delivered no new player value during the World Cup. Was that higher than you expected?
Managing Director, G3 Newswire
Beyond betting: Prediction markets’ next frontier
Pierre, you’ve described this as the first-ever use of a prediction market to hedge a conference. Where did the idea come from, and how much was about reducing risk as opposed to demonstrating a real-world commercial application for prediction markets?
Managing Director, G3 Newswire
Racing Risks Pricing out the Bookies
Greg, you’ve raised the issue of media rights as a major factor in the pressure faced by retail betting shops. How significant have increases in racing media rights become?The increases have been substantial. Five years ago, our media rights costs were approximately £40,000 per shop per year including VAT. Three
Managing Director, G3 Newswire
Beyond the baseline
Peter, what convinced you that Elite Competitions - and the prize competition sector more broadly - was the right next challenge after bet365?
Managing Director, G3 Newswire
Superstar Revolution: how the 2026 World Cup rewrote football betting
The biggest betting story of the 2026 FIFA World Cup wasn’t the record number of matches, the expanded 48-team format or even Spain lifting the trophy. It was the shift in customer behaviour.Across EveryMatrix Sports, bettors behaved differently to any previous global football tournament we’ve analysed. Traditional match betting remained
Managing Director, G3 Newswire
The Ultimate Enduring Classic
Stefan, Classic Pools has survived for more than a century. What do you think is the single biggest reason it has remained relevant when so many betting products have come and gone?The biggest reason is that Classic Pools has always been easy to understand and enjoyable to play. Football has
Managing Director, G3 Newswire
From Player Data to Player Intelligence
Christopher, everyone talks about delivering a single customer view, but what does a truly unified player profile look like today, and why has it become essential for operators?Data fragmentation is one of the biggest challenges operators face. Operators often have vast amounts of player data spread across multiple platforms, making
Managing Director, G3 Newswire

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