ES
IT
PT
DE
NL
The partnership connects Dominator Play’s casino content with GameWorkz’s social gaming infrastructure.
Dominator Play is taking its portfolio into the social gaming market through a new partnership with GameWorkz, adding a new distribution channel outside traditional real-money gaming.
Dominator Play is an online casino game provider focused on content built around operator performance, with configurable RTP and volatility profiles, branded and bespoke game development, customizable game elements, and promotional mechanics. GameWorkz provides the technology behind social gaming operations, giving operators tools to build, launch, and manage their own products.
The partnership connects Dominator Play’s casino content with GameWorkz’s social gaming infrastructure. That creates a practical fit between two sides of the iGaming equation.
GameWorkz brings the platform and operator network, while Dominator Play adds casino
content built with flexibility and commercial performance in mind. For Dominator Play, the move also opens a different setting in which to put its games in front of players. Digital entertainment products can combine casino-style gameplay with rewards, progression, loyalty and community features. This creates a player proposition that differs from traditional online casinos.
“Distribution matters just as much as the product itself,” said Ivan Kalashniuk, Co-Founder and CEO of Dominator Play. “Working with GameWorkz gives our games another route to players and takes us into a segment with its own mechanics and audience. It’s a useful next step for how we think about getting our content into the right environments.”
The partnership expands the range of casino content available to GameWorkz’s operator network. Dominator Play, in turn, gets a new channel through which its games can be discovered and evaluated. The partnership gives the portfolio somewhere new to go and gives the relationship room to develop beyond a straightforward content integration.
