Games Inc strengthens Nordic reach through Wildz Group partnership

Games Inc content to launch across selected Wildz Group brands, supporting continued growth in key markets including Finland and Norway

Games Inc. has agreed a new partnership with Wildz Group, expanding the studio’s content reach across one of the industry’s most recognisable operator groups.

The partnership will see Games Inc titles made available across selected Wildz Group brands, including its well-known casino portfolio led by Wildz, Caxino, Wheelz, Spinz, Chipz, Tuplaus and Beazt.

The agreement is a strong strategic step for Games Inc, supporting the studio’s focus on operator-first partnerships, clear player hooks and commercially useful content across key markets including Finland and Norway.

Wildz Group brings together a collection of gambling entertainment brands powered by the Rootz platform, with a proposition built around speed, responsive technology, strong player engagement and distinctive brand experiences. Its affiliate-facing brand information highlights a portfolio shaped around fast performance, tailored rewards, intuitive navigation and market-specific player journeys.

For Games Inc, the deal adds further momentum to a year focused on sharpening its portfolio and growing with operators that understand the value of content that is easy to position, easy to promote and genuinely entertaining for players.

Fiona Hickey, CEO at Games Inc, said: “Wildz Group is exactly the kind of partner we want to be building with. They have strong brands, a clear understanding of player experience, and real relevance in markets where we see good potential for Games Inc content. For us, this partnership is not just about adding another operator group to the list. It is about getting our games in front of players through brands that know how to make casino entertainment feel fast, simple and engaging.

“We have been very focused on building games that operators can promote, players can understand quickly, and partners can rely on. Wildz Group feels like a strong fit for that direction, especially across markets like Finland and Norway where clarity, speed and entertainment value really matter.

“It is another encouraging step for Games Inc, and a good sign that the work we have been doing on the portfolio is starting to land with the right partners.”

The launch will support Games Inc’s wider commercial strategy of building long-term relationships with operator groups that value reliable delivery, market relevance and distinctive slot content.

Joakim Helenelund, Director of Gaming, Wildz Group said: “We are pleased to partner with Games Inc and add their content to our casino offering. Their games bring clear themes, strong visual identity and entertainment-led mechanics that fit well with our focus on engaging player experiences across the Wildz Group portfolio.”