ES
IT
PT
DE
NL
Mr Vegas has been unveiled as Reading FC’s new front-of-shirt sponsor for the 2026/27 season in a partnership focused on growing the club’s audience through content creation and fan engagement.
The UK casino brand said it was attracted by Reading’s ambition to increase its visibility beyond its traditional League One fanbase, with both parties planning a series of supporter-focused initiatives throughout the season.
Marco Trucco, Chief Marketing Officer at Mr Vegas parent company Immense Group, said: “We were actively looking for a club that we believed could grow beyond its traditional footprint. What attracted us to Reading was their ambition.
“We believe Reading has the potential to become a social team with a national footprint – a club that people engage with because of its stories, personalities and culture, not just because of the result on a Saturday afternoon.”
Reading FC CEO Joe Jacobson said: “From our earliest conversations, it was clear they understood what we’re trying to achieve as a football club. This partnership is about more than visibility – it’s about finding new ways to engage supporters, tell our story and expand our reach beyond our traditional audience.”
Mr Vegas, which is licensed by the UK Gambling Commission, has previously sponsored the Mr Vegas Grand Slam of Darts and served as a broadcast sponsor of Big Brother UK.
