Playtech expands Ember Casino partnership into New Jersey
Playtech has extended its partnership with Delaware North's Ember Casino into New Jersey, providing platform, content and responsible gaming technology as the operator expands its US online gaming footprint.
Playtech has expanded its partnership with Delaware North’s Ember Casino following the brand’s launch in the New Jersey online gaming market.
The agreement will see Ember Casino utilise Playtech’s PAM+ player account management platform, Open Platform content aggregation solution and portfolio of casino and live casino games.
Playtech will also provide its BetBuddy responsible gaming technology as part of the operator’s player protection framework.
The launch marks the latest stage in Delaware North’s strategy to grow the Ember Casino brand across regulated US online gaming markets, with New Jersey serving as a key market in its multi-state expansion plans.
Jonathan Doubilet, General Manager of Playtech USA, said: “Our partnership with Delaware North continues to evolve and remains an integral part of our wider US growth strategy.”
He added that Playtech’s experience in the New Jersey market would help support Ember Casino’s growth in one of the country’s most established online gaming jurisdictions.
Lee Terfloth, Chief Interactive Gaming Officer at Delaware North, said: “This launch represents another important milestone in the continued evolution of the Ember Casino brand and our broader digital gaming strategy.”
The New Jersey rollout further strengthens Playtech’s position in the US market, where it continues to expand its platform and content partnerships with operators across regulated states.
