Tag Archives: Advertising
UK – Betting and Gaming Council to voluntarily remove all TV and radio product advertising
Members of the Betting and Gaming Council (BGC) have announced they will voluntarily remove all TV and radio product advertising during the COVID-19 lockdown as addiction experts describe this as “an unprecedented step in unprecedented times”. The announcement is the latest in the series of measures taken as part of the BGC’s ‘Ten Pledges for…
Malta – Digital marketing budgets rise as events sector remains on hold
iGaming brands are responding to CoronaVirus setbacks by diverting budgets from events to digital marketing, as seen by a number of agencies in the sector, suggests Jools Moore, Director of Arrow&Square comms and content consultancy. As the B2B iGaming industry reacts quickly to the seismic shift in marketing focus for 2020, many have re-routed budgets…
Norway – Norway looking to close loop hole in advertising laws
The Norwegian government has proposed several amendments to the Broadcasting Act aimed at preventing foreign gaming providers from promoting online gambling on television. With these regulatory measures, the Norwegian media authority could instruct local television distribution partners to prohibit illegal gambling operators from promoting their products in Norway. If the law is approved it would…
Spain – Spanish Minister says new rules will ban 80 per cent of betting ads
The Minister of Consumer Affairs of Spain, Alberto Garzón, has said that he will “absolutely” comply with the coalition government’s agreement to promote state regulation of gambling advertising and online gambling, similar to the one that governs tobacco products. Speaking on local television Garzón said that the new decree will ban 80 per cent of…
Spain – Minister agrees that advertising rules need urgent reform
Alberto Garzón the Spanish Minister of Consumer Affairs has announced that the government intends to regulate advertising on a national level. According to Mr. Garzón the Ministry will work alongside the autonomous communities and meet with those involved in the gaming sector. Mr. Garzón confirmed his interest in regulating the advertising of bookmakers, both on…
Germany – Schleswig-Holstein criticised for online gambling ads
On Germany’s National Gambling Addiction Awareness day, Landesmedienanstalt Saarland Director Uwe Conradt, has called for a consistent adherence to existing advertising restrictions for providers of gambling. The LMS is one of 14 state media authorities in Germany who ensure that legal requirements are met in online gambling promotion. Mr. Conradt signalled out online gaming territory…
Do advertising restrictions promote responsible gaming?
Despite its ongoing efforts to encourage responsible gaming, the industry remains a target for negative press misrepresenting problem gambling, putting pressure on politicians and regulators to enact more aggressive consumer protection measures. As such, markets like Italy, Spain and the United Kingdom are applying serious restrictions on gambling advertising or, in some cases, a full…
Spain – Business Council of Gaming supports advertising restrictions
The general director of the Industry association The Business Council of Gaming (Cejuego) Alejando Landaluce has argued in favour of “greatly restricting” the advertising of gambling and betting, and requested that the government regulate it more closely. The head of the association made the comments after the presentation of its Gaming and Society report, compiled…
Sweden – Sweden considers total ban on gambling advertising
Sweden could be about to ban advertising by online gambling companies as it looks to follow the lead set by state-owned gambling company Svenska Spel. The operator recently stopped all of its online casino advertising, encouraging other online operators to do the same. Minister for Public Administration Ardalan Shekarabi informed that the Gaming Market Commission…
