Tag Archives: Betfred
US – Paysafe expands Betfred USA Sports partnership with Income Access deal
Paysafe has expanded partnership with Betfred USA Sports, the wholly-owned US subsidiary of UK-based bookmaker Betfred Group. Building on an existing payments relationship, the deal sees Betfred USA Sports plug into the affiliate marketing software of Income Access, Paysafe’s marketing technology and services provider, for the upcoming launch of a multi-state affiliate program. The announcement…
UK – Aspire Global titles go live with Betfred
A selection of Aspire Global’s Pariplay titles are now live with UK operator, Betfred, with more games set to follow in the coming weeks. Andy Horne, Head of eGaming at Betfred, commented: “Pariplay’s slots are a great addition to our portfolio and we’re looking forward to making them available to our Games customers. We have…
UK – Betfred signs AI and Game Data Science partnership with Future Anthem
Betfred has engaged Future Anthem as an AI and Game Data Science partner to bring additional real time utility and insights to its online gaming channel. The partnership will allow Betfred to continue innovating by utilising its data to improve its player experience. By leveraging its anonymised game data, Future Anthem will help Betfred surface…
US – Betfred Sports and Colorado Rockies sign multi-year marketing agreement
Betfred USA Sports has entered into a multi-year marketing and sponsorship agreement with the Colorado Rockies. The terms of the deal include various digital and stadium assets at Coors field, in addition to game-day experiences for baseball fans including ticket giveaways, game suites, in-game contests and more. Additionally, the sports betting operator will become a…
US – Betfred Sports and Denver Broncos star Rod Smith team up in Colorado
Betfred Sports has signed the all-time Denver Broncos receiving leader, Rod Smith, to an exclusive marketing agreement which will make the three-time all-star, two-time American Football champion and Ring of Fame member, the first spokesperson for the sports betting operator since launching in the US. Under the terms of the deal, Mr. Smith will represent…
US – Betfred follows up Wind Creek Bethlehem retail launch with online launch
Wind Creek Hospitality and Betfred USA Sports have launched an online sports betting platform in Pennsylvania. The announcement comes just one month after The Sportsbook at Wind Creek Bethlehem opened the retail location in the space formerly occupied by Buddy V’s Ristorante. Guests physically located in Pennsylvania can now place sport wagers via the Wind…
US – Betfred USA Sports launches online betting in Colorado and Iowa
Betfred USA Sports announces the launch of the latest online sports betting products to hit the Colorado and Iowa markets. The Betfred Sports branded products offers a seamless betting experience that allows the opportunity to wager from anywhere, anytime and on any device within each state. At the touch of your fingertips, sports fans have…
US – Betfred renews XB Net partnership for premium North American racing
XB Net, the leading provider of premium content for North American horse and greyhound racing, has announced the renewal of its ongoing distribution deal with Tier-1 operator, Betfred. The deal extends XB Net’s provision of live pictures, data and betting services from an unrivalled network of over 50 North American tracks (approximately 90 per cent…
US – Betfred to power sportsbook at Mohegan Sun Casino at Virgin Hotels Las Vegas
Betfred USA Sports has been selected as the Sportsbook operator inside Mohegan Sun Casino at Virgin Hotels Las Vegas. The announcement of this strategic partnership comes one week after Mohegan Gaming & Entertainment (MGE) unveiled the name and logo for its first Las Vegas destination. The Sportsbook will be part of Mohegan Sun Casino Las…
