Tag Archives: SG Digital
Scientific Games & Authentic Gaming: Collective Power
The combination of Scientific Games and Authentic Gaming offers the opportunity to capitalise on a growing stateside market expansion and the ‘collective power’ of live table games and the OpenGaming platform. Jonas Delin, Authentic Gaming’s founder, and Rob Procter, VP Game Development at SG Digital, discuss the strategy and timing of the deal, together with…
Australia – BTG set to launch Gold Megaways slot with SG Digital
Big Time Gaming has announced GOLD MEGAWAYS, a new slot launching August 18 with Flutter Entertainment, Entain, Leo Vegas Group, Unibet, and Betsson Group. BTG breathed new life into the slots vertical when it introduced the Megaways game engine. The random reel-modifier mechanic, which has since been adopted on licence by many of the biggest…
SG Digital in the US: combining heritage with tech-expertise
Despite a growing portfolio of platforms, services and technology, SG Digital’s Cathryn Lai, SVP and General Manager – US market, explains why content remains the linchpin and the strategic importance of having the right partners in place to be first to market as states open up. As SVP and General Manager for the US market,…
US – Lightning Box live in Michigan via SG Digital
Lightning Box has made its debut in newly regulated Michigan via its distribution partner, SG Digital. The Australian supplier has rolled out three of its most popular slots with BetMGM, Golden Nugget and Rush St in the Great Lakes State: Chicken Fox, Lightning Horseman and Lightning Leopard. The developer went live in Pennsylvania in November…
UK – Genius Sports Group partners with Scientific Games
Scientific Games Corporation is partnering with Genius Sports Group, a leading provider of sportsbook management solutions, to provide in-game content to its wagering customers worldwide, excluding US leagues. Sportsbooks operating on Scientific Games’ OpenSports platform will gain access to Genius Sports Group’ LiveData and LiveTrading services, trusted by over 150 of the world’s largest wagering…
US – SG Digital appoints Laura Probert as Chief People Officer
Scientific Games has appointed Laura Probert, VP Talent from WPP, as Chief People Officer for the company’s digital team. Reporting to Scientific Games Digital Group CEO, Jordan Levin, and Scientific Games’ global CHRO, Eileen Moore Johnson, Laura will be responsible for the digital business unit’s HR function. Laura has joined SG Digital from global advertising…
Scientific Games and SG Digital: head-to-head
Interested in the interplay of dynamics between content creators across different mediums, but within the same group of companies, G3 turns to Michael Mastropietro, Vice President, Game Design, Scientific Games, to learn more about the collaboration between land-based and digital design. How has the relationship between Scientific Games and SG Digital evolved since the digital…
Bridging the digital divide
Following our interview with SciGame’s Michael Mastropietro on the relationship between the land-based and online arms of the company, SG Digital’s Rob Procter, Content Specialist Director, answers our questions levelled at the digital side of the business. Operationally, how does SG Digital differ from Scientific Games? Is there a different organisational structure within the division? As…
US – SG Digital appoints Cathryn Lai as SVP and General Manager for the US market
This month has seen Scientific Games strengthen its Digital business unit with the appointment of Cathryn Lai as SVP and General Manager for the U.S. market. Cathryn joined SG Digital on Oct 19th after previously serving as Senior Vice President of Products, Marketing, and Gaming Operations for Scientific Games’ Gaming division. She has a wealth…
