ES
IT
PT
DE
NL
Pythia Sports has partnered with Digitain and Racing1 to bring a comprehensive horse and greyhound racing solution to Digitain’s global operator network for the first time.
The agreement provides Digitain’s partners with access to Pythia Sports’ managed racing solution, combining data, pricing, trading services and, where applicable, Racing1’s media rights package through a single integration. The first operator is expected to go live later this summer, with technical integration scheduled for completion in August.
Outside the UK and Ireland, operators will also gain access to Racing1 Markets, which includes media rights and betting content from racing jurisdictions including the UK, US, Australia, New Zealand, South Africa, South America, the Middle East and Turkey.
The partnership follows Digitain’s recent acquisition of a UK licence and broadens its sportsbook portfolio with year-round horse and greyhound racing content spanning major international fixtures, including Glorious Goodwood, the Ebor Festival, the St Leger, the Breeders’ Cup and the Melbourne Cup.
Stephen Davison, Head of Commercial Operations at Pythia Sports, said: “We’re delighted to be working with such a well-recognised brand in Digitain. Racing can feel complex for operators, but with one integration we can provide data, pricing, risk management and media rights, giving Digitain and its partners everything they need in one place.”
Alex Jones, Regional Sales Director at Digitain, added: “We’re delighted to be working with Pythia Sports and Racing1 to introduce a comprehensive horse and greyhound racing solution through a single integration. This partnership strengthens our sportsbook offering, supports our continued growth in regulated markets and gives our partners another way to engage players with world-class racing throughout the year.”
The agreement forms part of Pythia Sports’ wider expansion strategy, following the launch of its managed trading services partnership with Racing1 Markets.
Jack Whitaker, Head of Commercial at ARC and spokesperson for Racing1, said: “A platform with Digitain’s scale and reputation makes this partnership very exciting for Racing1. With Digitain’s global reach and existing network, we look forward to bringing racing to new operators, tapping into new territories and audiences.”
