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Betandeal has highlighted the scale of its World Cup 2026 marketing operation, delivering campaigns for operators across eight markets through its international affiliate and content creator network.
The company coordinated its tournament strategy from its Miami office, where more than 15 team members temporarily relocated to oversee marketing campaigns, live events and content activations throughout the competition.
During the tournament, Betandeal delivered more than 10 operator campaigns across Spain, Brazil, Italy, Colombia, Mexico, Peru and the US, supported by a network of more than 1,000 content creators.
The company also hosted more than 17 World Cup watch parties, many at its Miami headquarters, bringing together creators from multiple countries to produce real-time content and strengthen collaboration across its international network.
In addition, more than 30 content creators attended World Cup matches to produce content from the stadiums, while Betandeal said its Gainblers social media channels generated more than 1.4 million views during the tournament.
Betandeal said the campaign demonstrated the effectiveness of its model, combining affiliate marketing with creator-led content to deliver operator campaigns across multiple regulated markets.
