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BetWright has extended its partnership with Norwich City FC and will remain a Principal Partner and the club’s official men’s back-of-shorts sponsor for the 2026-27 season.
The agreement sees the BetWright logo continue to feature on the men’s first-team shorts throughout the Championship campaign, while the operator will retain branding across Norwich City’s commercial partner programme.
The renewed partnership also includes expanded advertising at Carrow Road, with two permanent pitchside boards positioned within the television camera arc, alongside continued digital activations, social media campaigns and community initiatives across East Anglia.
Ed Turnham, Commercial Director at Norwich City, said: “We’re pleased to extend our partnership with BetWright ahead of the 2026-27 season. The relationship has grown considerably during our first season together and we’re excited to continue building on that success.”
Yarry Troshchey, Chief Marketing Officer at BetWright, added: “Year one was about introducing ourselves to the Canaries faithful. Year two is about building on it. We’ve learned a lot about what resonates with this fanbase, and we’ve got bigger plans for the season ahead, particularly on the community side.”
The renewal adds to BetWright’s football sponsorship portfolio, which also includes the naming rights agreement for Leyton Orient’s BetWright Stadium.
