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Brazil’s Senate Committee on Science, Technology, Innovation and Informatics (CCT) has approved legislation that would reshape consumer protection and harm reduction rules for the country’s betting and online gaming market, including sweeping curbs on advertising, sponsorship and promotional incentives.
The committee approved Substitute Amendment No. 1-CCT to PL 2,470/2026 on 2 September, based on a report from Senator Alessandro Vieira. The proposal goes beyond marketing restrictions by introducing risk classifications for betting and online gaming products and expanding obligations on operators, platforms and other intermediaries.
It also approved the submission of an urgency request, which must still be considered through the Senate’s legislative process, while the bill is set to proceed to the Social Affairs Committee (CAS).
Introduced by Senator Damares Alves and six other senators, the bill would amend Brazil’s fixed-odds betting law, Law No. 14,790/2023. It aims to strengthen protections for mental health, consumers and household finances in the country’s regulated betting and online gaming market.
The CCT-approved substitute would prohibit direct and indirect commercial communications for fixed-odds betting and online games across television, radio, print media, outdoor advertising, streaming services, podcasts, social media, video platforms, apps, websites and other online services. The proposed ban would also extend to direct messages, SMS, email, push notifications, behavioural profiling, retargeting and other forms of algorithmically targeted advertising.
The proposal would also impose wide-ranging restrictions on betting sponsorship. These would cover sports teams, competitions, broadcasts, cultural events, educational and social projects, political parties and campaigns, as well as athletes, artists, influencers and other public figures. Existing sponsorship agreements would be subject to a 24-month transition period under the text approved by the CCT.
It would further prohibit operators from using customer-acquisition or retention incentives, including bonuses, promotional credits, free bets, cashback offers, free spins, rewards and loyalty programmes. Paid affiliates, tipsters and betting-comparison services would also fall within the advertising restrictions.
The restrictions would not prevent licensed operators from publishing strictly institutional information through their own official channels. However, this would be limited to corporate identification, official access points, terms and conditions, mandatory warnings and self-exclusion tools. Operators would not be permitted to use these channels to promote betting, advertise prizes or bonuses, or deploy mechanisms intended to stimulate continued play.
By combining controls on marketing, sponsorship, inducements, product classification and operator conduct, the proposal would recast how betting services may be designed, promoted and presented to consumers. Its stated objective is to reduce gambling-related harm and reinforce protections for consumers and household finances.
Vieira described the initiative as cross-party, saying it reflected a growing public understanding of the damage caused by betting.
“This is a cross-party initiative. It stems from the understanding that society today has of the scale of the damage caused by so-called bets,” Vieira said.
The committee’s decision followed a 1 September public hearing in which government and health representatives clashed with industry participants over how Brazil should address the expansion of online betting.
Government and health officials argued that tougher restrictions were necessary in light of the mental-health and household-finance effects associated with gambling.
Industry representatives, meanwhile, said licensed operators generate employment and tax revenue and provide safeguards—including identity verification, betting controls and responsible gambling tools—not available through illegal sites.
PL 2,470/2026 remains in progress and cannot become law without further approval. It will proceed to the Social Affairs Committee, while the urgency request approved by the CCT has been forwarded to the Senate’s Secretariat-General for consideration. The full Senate has yet to decide on the request.
