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SureSub player prop markets are available through the Sportradar Unified Odds Feed
Sporting Risk, the sports analytics company specialising in predictive models that generate market-leading pricing and betting content, has expanded its Promotional Markets suite with the launch of the industry’s broadest range of SureSub player prop markets, available through the Sportradar Unified Odds Feed.
SureSub extends eligible player prop bets beyond substitutions by automatically transferring selections to the replacement player, giving customers more chances to win while keeping them engaged throughout the match. Operators can fully customise the feature, including its branding and name, to align with their product and customer experience.
The launch builds on Sporting Risk’s growing Promotional Markets portfolio, which includes products such as 2Up and a range of enhanced settlement mechanics designed to help operators differentiate their sportsbook without relying solely on bonuses, free bets or price-led promotions.
Promotional Markets give operators new ways to create visible customer value directly within the betting experience. Rather than competing on acquisition spend alone, they can offer betting experiences that customers immediately understand and actively seek out.
Sporting Risk’s SureSub release delivers the widest range of substitution-enabled player prop markets currently available, allowing operators to extend the concept across significantly more betting opportunities than traditional implementations. Delivered directly or through the Sportradar Unified Odds Feed, the product can be deployed quickly across existing sportsbook infrastructure and scaled across multiple competitions and leagues.
Andy Phillips, Chief Business Development Officer at Sporting Risk, said: “Operators are constantly looking for new ways to stand out in increasingly competitive markets. Promotional Markets do exactly that. They give operators a differentiated betting experience that keeps customers engaged throughout the match, without relying on bonuses or free bet campaigns. SureSub is a natural addition to that portfolio. It’s a mechanic customers already understand, but we’ve expanded it across a much broader range of player prop markets. Combined with our distribution through Sportradar, operators can now roll out SureSub at a scale that simply hasn’t been possible before.”
