Booming Games appoints Ally McIvor as Chief of Sales

Experienced commercial director brought to new role aimed at bolstering the business with dedicated senior leadership in sales

Booming Games has appointed Ally McIvor as Chief of Sales – a new role designed to add senior leadership to the brand’s commercial function.

Joining Booming Games off the back of a decorated career in iGaming that has seen her hold key commercial, partnership and operations roles for the likes of Microgaming, Games Global and iSoftBet, McIvor’s arrival will give the provider the perfect mix of gaming industry knowledge, senior leadership and hands-on customer experience required to take its operations to all-new heights.

From hunting out new business opportunities to cultivating existing relationships, McIvor has established an impeccable track record for winning and keeping customers; and this unique blend of commercial drive and relationship-led thinking will prove a major asset to Booming Games as it looks to establish a sales strategy capable of keeping up with its evolving ambitions.

In her new role, McIvor will be responsible for heading up Booming Game’s entire sales team, with every colleague reporting directly to her. With this being a deliberate move by the business to add dedicated senior leadership to the department for the first time, the idea behind the appointment is to make sales Ally’s sole focus and ensure that this function is as efficient as it can possibly be.

Moving forward, McIvor will be reporting to Booming Game’s Chief Commercial Officer, Michael Waterfield, and the pair will work side-by-side to turn the business’s commercial strategy into a sharper, more ambitious sales operation that’s focused not just on winning more deals, but also on forming the right partnerships and making sure that they provide ongoing value over the years.

Having already made her bow at SBC Lisbon last month, McIvor has been thrust straight into action meeting customers and partners and getting to know the team, but for everyone else, there will be plenty of opportunities to spend some time with her over the coming months and learn more about the world class commercial leadership team that Booming Games has now put together.

Ally McIvor, Chief of Sales at Booming Games, said: “Booming Games is a rapidly-expanding software provider that deserves a sales strategy to match its lofty ambitions. In my role as Chief of Sales, I intend to add dedicated leadership to the team by drawing on everything I’ve learned from my 7+ years in iGaming, helping us grow by identifying the opportunities that others miss while providing the kind of hands-on customer instinct you can only get from doing them yourself.”

Michael Waterfield, Chief Commercial Officer at Booming Games, said: “With Ally joining as Chief of Sales, we now have a world-class commercial leadership team in place that’s built for the ambitions we hold at Booming Games and the pace we intend to set. I’m genuinely excited to be working with her moving forward and have no doubt the experience she’ll add will sharpen how we pursue priority markets and operators and allow us to maximise every potential opportunity.”