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London-based video virtuals and instant win games specialist Highlight Games has announced the first deployment of its proprietary platform in Italy, with Spanish SOCCERBET featuring LALIGA archive content now live across Eurobet’s retail estate.
The launch marks a significant milestone for Highlight Games, which has moved to its own technology platform to provide greater control over product development and faster delivery of new features and content. The rollout also strengthens the company’s long-standing partnership with Eurobet, which has previously introduced a number of Highlight Games products to the Italian market.
Spanish SOCCERBET uses archive footage from LALIGA matches, allowing players to bet on virtual events based on real historical fixtures.
Steven Holmes, CEO of Highlight Games, said: “Deploying our award-winning content via our proprietary platform with Eurobet is a milestone moment for Highlight Games. Moving to our own technology gives us far greater control over how quickly we can directly respond to what players and operators are asking for, and there’s no better partner to prove that with than Eurobet, given the strength of our track record together in the Italian market. Spanish LALIGA content has a passionate following, and giving players real match archive in this SOCCERBET channel is exactly the kind of product experience we want our platform to deliver.”
Federico Spescha, Sportsbook & Trading Director at Eurobet Italy, added: “We are proud to once again be the first operator in Italy to bring another major innovation to our Eurobet retail customers together with Highlight Games. Our long-standing partnership has consistently delivered industry firsts, and the launch of the new LALIGA SOCCERBET channel is another important milestone.”
He added that Eurobet was also pleased to become the first operator to certify Highlight Games’ proprietary platform in Italy, describing it as a significant step that will provide greater flexibility, stronger control over future development and a stronger foundation for innovation in virtual sports products.
