Tag Archives: Betegy
US – Betegy takes ads personalisation further with the latest smartbanners innovation
Betegy, the award-winning display ads automation platform, has announced the launch of its latest innovation in content personalisation. The platform now allows users to create smart banners that rely on profiling information from the operator’s CRM. This enables tailored call to action to be sent to each individual player, based on their activity and preferences,…
US – BETEGY hires Phil McIntyre as Executive Vice President US Sales
BETEGY, the leading marketing technology provider, has appointed Phil McIntyre, a veteran television industry and branding executive, to join its Senior team as Executive Vice President for North American Sales. The announcement comes as the company seeks to bolster its standing across the US gaming and broadcast industries, following the company’s latest round of funding…
US – Betegy appoints new CMO
Betegy has announced the appointment of Eugenie Golovina as Chief Marketing Officer to spearhead the company’s growth across the US and Europe. With a marketing career spanning more than a decade across multiple verticals, Eugenie has worked with global companies including Jaguar Land Rover, Turkish Airlines, and Phillip Morris International. Previously Golovina served as JKR…
Will fixed-odds racing betting take off in the U.S.?
Horse racing: one of the oldest of all sports, but what is its future within the modern-day sportsbook? Experts from Pronet Gaming, SIS, Aspire Global, and Betegy discuss the potential for fixed-odds betting options in the United States, the impact tech innovation has had on the provision of racing data, and whether UK horse racing…
Can modern sportsbooks thrive without a racing offering?
Horse racing: one of the oldest of all sports, but what is its future within the modern-day sportsbook? Experts from Pronet Gaming, SIS, Aspire Global, and Betegy discuss whether racing products have become a must-have for operators in emerging markets and consider the clamour for fixed-odds betting options in the United States. Horse racing is…
Germany – Betegy signs pan-German and Austrian retail deal with Tipico
Betegy, a sports data and automated content provider, has taken its full-service marketing solution live with German operator Tipico. The deal will see Betegy power content generation across all marketing points throughout Tipico’s German and Austrian retail estate – including self-service betting terminals and display screens – totalling thousands of contact points for customers. All…
US – Betegy and FTN team to boost fantasy sports experience for fans
The fantasy-sports fan experience is poised to reach a new level with the announcement that two of the fastest growing players in the field of sports data are joining forces. Fantasy sports data provider FTN Network has partnered with Betegy, the premier independent provider of personalised sports data and gaming visualisation, to provide an all-encompassing…
US – ESTV and Betegy joins forces to drive fan engagement
ESTV has partnered with Betegy to drive enhanced value for fans and sponsors across the esports, wagering and overall entertainment markets. Los Angeles-based ESTV distributes esports content on a linear programming schedule, with plans to launch VOD content on a new ESTV+ platform in 2022. Betegy, with offices in Warsaw, Poland, and New York City, will execute…
US – Betegy and PokerGO team up to deliver next-gen visuals for poker event broadcasts
PokerGO, the world’s largest poker content company, has partnered with Betegy, the premier independent provider of personalized sports data and gaming visualization. The agreement will provide PokerGO viewers with an unprecedented visual package of on-screen data and information, bringing the audience more deeply into the action. The alliance follows a successful collaboration between the two…
