Tag Archives: SportCaller
Ireland – SportCaller secures first cryptocurrency partnership with Sportsbet.io
SportCaller has announced its first cryptocurrency partnership with Sportsbet.io, the sports-betting subsidiary of Coingaming Group. The new deal forms part of a deeper FTP framework with which to target both mature and emerging markets over the long-term, as Sportsbet.io bids to expand its footprint into untapped territories. The announcement sees the launch of two exclusive…
SportCaller: Bally’s acquisition a crucial stage in our development
In February, Bally’s announced it had acquired free-to-play games provider SportCaller. The deal has seen SportCaller become part of the operator’s interactive division, formed after the operator acquired Bet.Works in November 2020. Cillian Barry, Co-Founder and CEO of SportCaller, remotely sat down with G3 to discuss what the agreement means for SportCaller’s future and the…
SportCaller: Harnessing the synergies between FTP and Lotteries
Cillian Barry, Co-founder and Managing Director at SportCaller, explains the natural synergies between lotteries and free-to-play games and assesses a future of mutually beneficial growth between the two verticals. Of all the established gaming verticals, lotteries have long represented the acceptable face of gambling. Typically, many more people play regularly for small stakes. It matters…
US – Bally’s buys free-to-play game provider SportCaller
Bally’s Corporation has bought SportCaller, one of the leading B2B free-to-play (F2P) game providers for sports betting and media companies across North America, the UK, Europe, Asia, Australia, LATAM and Africa. With deep technology and product expertise, SportCaller’s core products consist of prediction, quiz/trivia, pay-to-play, bespoke and turn-key app games. In 2020, SportCaller received the…
SportCaller: successful marketing key for FTP success
The online gambling industry is in transition, not just in terms of business models, distribution platforms and products, but how those products are promoted and marketed. Cillian Barry, Managing Director at SportCaller, explains why understanding Covid-influenced consumer behaviour, release timing and analytics are key to successfully marketing free-to-play games. How has Covid-19 changed and influenced…
UK – SportCaller unveils new FTP football game for Virgin Bet
SportCaller has rolled out a new FTP game, The Ladder, designed for fan engagement with UK operator, Virgin Bet. The game is the latest in an ongoing partnership between the pair, which began with the launch of LiveScore6 in early 2020. “We’re delighted to both extend and evolve our current collaboration with Virgin Bet by launching…
Romania – SportCaller pens agreement with Superbet
SportCaller has announced its first CIS-facing partnership with Romanian operator, Superbet. As the largest operator in Romania, the Superbet Group will help widen the reach of SportCaller’s product portfolio into Central and Eastern European markets. Adam Shaw, MD (Online) at Superbet, commented: “We’re delighted to have secured SportCaller’s services in this new deal. And the…
Ireland – SportCaller launches FTP game Free Or 4 with William Hill
SportCaller has rolled out its latest game, Free Or 4, for William Hill, debuting the new football FTP last weekend to an immediate and appreciable spike in engagement. Free Or 4 asks players to select six games in which they reckon three or four total goals will be scored from the Saturday long-list of 3pm…
US – SportCaller teams up with Dimers to drive acquisition and retention stateside
SportCaller has entered into a joint-venture agreement with sports betting affiliate brand Dimers.com, as the pair bid to drive user engagement and customer acquisition for sportsbooks across North America. Dimers.com is the flagship offering from iRival Media, whose content-driven mission is to equip US sports fans with the latest news, tools, analysis and live odds…
